Consumer Behaviour deals with various stages that a consumer goes through before purchasing any product or service. Lets understand the concept in detail with the help of few examples.
A consumer goes through several stages before purchasing a product or a service. Lets go through these stages one by one in detail.
Cultural factors are one of the most important factors that influence the buying decision of consumers. Cultural factors comprises of the set of values of a particular community or a group of individuals.
Social factors play a very important role in influencing the buying decisions of consumers. These factors can be classified as - reference groups, immediate family members, relatives, role of an individual in the society and status in the society.
Personal factors play a very important role in affecting the buying behaviour of a consumer. Some of the major personal factors are - occupation, age, economic condition, lifestyle and individuals personality.
Consumer Behaviour deals with the study of buying behaviour of consumers. Let us understand the effect of psychological factors on consumer behaviour.
It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it. Lets understand the role of consumer behaviour in marketing.
Advertisements are very important in creating an image of a product in the minds of consumers. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact.