Articles on Corporate Social Responsibility

The concept of Corporate Social Responsibility as a paradigm for firms and businesses to follow has evolved from its early days as a slogan that was considered trendy by some firms following it to the present day realities of the 21st century where it is no longer just fashionable but a business requirement.

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Corporate social responsibility (CSR) allows organizations to do their bit for the society, environment and customers. Lets discuss the importance of corporate social responsibility in detail.

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An organization is nothing without its employees. Employees are said to be the true assets of an organization. Lets discuss in detail about the social responsibilities of an organization towards its employees.

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It is rightly said that customer is the king. The article discusses some of the social responsibilities of an organization towards its customers.

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The model proposed by Young and Tilley (2006) where they list six criteria for corporate sustainability that not only contributes to the social responsibilities of the business but also improves the business efficiency.

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Nowadays CSR or Corporate Social Responsibility has become the latest buzzword among the companies. There is an ongoing debate over whether a firm should exist solely for making profits or whether it should pay heed to Corporate Social Responsibility or CSR.

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This article discusses in detail the marketing concept from societal view point. It talks about the need and importance of humanistic maketing/socieal marketing/ecological marketing in today’s age of environmental degradation,increasing population and resource scarcity.

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Green Washing refers to the practice of the corporate spin employed by a company in declaring itself to promoting environmentally friendly policies whereas in reality, the company does not live up to the rhetoric.

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The policies and programs that have been launched by many organizations routinely include their commitment towards Corporate Social Responsibility (CSR) and their affirmation of the need to be socially responsible.

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Media plays a very important role in how Corporate Social Responsibility (CSR) is broadcast to the world at large. In this article, we look at the role of the media in championing CSR.

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In this article, we look at how Advocacy Groups and Pressure Groups have a prominent role in advocating corporations to follow socially conscious policies and programs.

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The article looks at the positive aspect of how companies have managed their Corporate Social Responsibility (CSR) strategies well and are reaping the benefits of doing so.

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The article discusses the case of the disaster in the Union Carbide Plant in Bhopal, India as an instance of how the disaster itself and its aftermath are being handled as a case of misapplication of the concept of Social Responsibility.

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In this article, we look at how companies first need to shore up their internal governance mechanisms before turning to the outside world to display their social concern.

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Corporate Social Responsibility (CSR) is no longer an extra business practice but a necessity. The Corporate approach towards CSR must change with the changing times.

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Organizations that practice good corporate governance are also those that are socially and environmentally responsible. We can say that CSR and corporate governance are two sides of the same coin.

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This article discusses the costs and consequences of climate change on businesses and society in view of the recent events around the world, which indicate that climate change is upon us, and hence, the least we can do is to minimize its impact rather than trying to halt the effects of climate change. The key theme in this article is that we must reduce our carbon footprint as far as possible and this is where businesses can help.

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This article discusses what the term tax havens means and how they are used and misused by multinationals. The key theme in this article is that multinationals must pay taxes like everybody else and the loopholes and the lacunae in the laws must not be misused.

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This article discusses how CSR or Corporate Social Responsibility initiatives in primary and secondary education provide for benefits to all stakeholders. The key theme in this article is that these CSR initiatives are a win-win situation for the corporates as well as the workforce of the future.

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This article discusses the current unsustainable path that our civilization is in and alerts the readers to the dangers ahead for the world. the key them in this article is that unless we change direction from the way we are headed with our crises, we are likely to end up in an abyss from which there is no point of return.

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This article discusses what the UN Global Compact means and what the signatories to the compact have to do. The key theme in this article is that pursuing CSR has been made mandatory by many countries taking a cue from the UN Global Compact and hence, both national and international initiatives play a part in actualizing CSR.

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This article discusses the United Nations Millennium Development Goals that have been agreed upon by the member countries of the UN in 2000 and their implications for corporates. The key theme in this article is that the MDGs represent a small step for the underprivileged of the world and the merging of commerce and social responsibility is a key driving force for corporates.

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This article discusses the phenomenon of sweatshops in the developing countries that are a result of the intense price competition in the global marketplace. The fact that the working conditions of the workers who make these cheap products are often brutal is the key aspect that is highlighted.

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This article argues in favor of sweatshops. It explains how sweatshops are the source if livelihood for many people in the third world countries. It also explains how raising wages will have detrimental effects on these sweatshops.

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This article discusses how global corporations in the places where they locate their facilities can foster inclusive development. This aspect of inclusive development is very important as in recent years; the resistance to the activities of the global corporations has peaked in many developing countries. The key theme in this article is that the indigenous people must be made partners in progress instead of being victimized by the developmental process.

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This article discusses the transition that is currently underway from an era of abundance to an era of scarcity. The key theme in this article is that business leaders and managers have to ensure that efficiency, innovation, and productivity should be the goals that they must strive if we are to transition to a sustainable paradigm.

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This article discusses how marketers can profit from targeting the bottom segment of the consumer pyramid or in other words, find a fortune at the bottom of the pyramid. Apart from the giant multinationals that have discovered the potential for profit, the article also cites the successes of social entrepreneurship from a social responsibility perspective.

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This article compares and contrasts the perspectives on stockholder management and stakeholder management. The key theme in this article is that we cannot go on pretending that the external costs do not matter and continue in our business as usual paradigm. We are witnessing the adverse impacts of such thinking and hence, we must change direction before it is too late. Towards this end, you as future managers or working managers have a duty towards society and a role to play.

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This article examines the two sides of the debate over whether the new trend of the mega rich giving away their fortunes to charity is a welcome and noble development of whether it is business as usual. Further, the article has the central theme of how the business of saving the world should not become a business in the strict sense of the word and that charity often begins at home.

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This article examines the climate change issue and its relation to modern capitalistic forms of rapid and unchecked development. The key themes in this article are that unless businesses take drastic action along with governments and civil society, we would be heading into devastation and destruction of the ecosystems and the planet. Further, this article makes references to recent events such as the floods in India, the red alert pollution in Beijing and China with reference to Climate change.

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While marketing is done to make profits, social and environmental concerns are usually external to marketers. However, given the numerous social and environmental problems in the contemporary world, marketing can no longer be business as usual or solely to make profits, and instead, marketers must incorporate social consciousness and environmental responsibility in their activities and embed these concerns into the very DNA of marketing. These are some of the key themes that are discussed in this article.

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