Brand Identity vs Brand Image
|Brand Identity||Brand Image|
|1||Brand identity develops from the source or the company.||Brand image is perceived by the receiver or the consumer.|
|2||Brand message is tied together in terms of brand identity.||Brand message is untied by the consumer in the form of brand image.|
|3||The general meaning of brand identity is who you really are?||The general meaning of brand image is How market perceives you?|
|4||Its nature is that it is substance oriented or strategic.||Its nature is that it is appearance oriented or tactical.|
|5||Brand identity symbolizes firms reality.||Brand image symbolizes perception of consumers|
|6||Brand identity represents your desire.||Brand image represents others view|
|7||It is enduring.||It is superficial.|
|8||Identity is looking ahead.||Image is looking back.|
|9||Identity is active.||Image is passive.|
|10||It signifies where you want to be.||It signifies what you have got.|
|11||It is total promise that a company makes to consumers.||It is total consumers perception about the brand.|
Focus on shaping your brand identity, brand image will follow.
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- Brand Management - Introduction
- What is a Brand ?
- Brand Name
- Brand Attributes
- Brand Positioning
- Brand Identity
- Sources of Brand Identity
- Brand Image
- Brand Identity vs Brand Image
- Brand Personality
- Brand Awareness
- Brand Loyalty
- Brand Association
- Brand Promise
- Building a Brand
- Brand Equity
- Brand Equity & Customer Equity
- Brand Extension
- Why Do Brands Have Extensions ?
- Brand Extension - A Success or Failure ?
- Brand Value
- Brand Value Measurement
- Brand Categories
- Marketing Career Option
- Do Brands Happen or are they Made ?
- What Do Brands Do ?
- Brand Management Challenges
- Corporate Branding - A Discussion
- Changing Profile of Brand Managers
- Branding in the Age of Information and Internet
- Tips for Successful Brand Management