|Brand Identity||Brand Image|
|1||Brand identity develops from the source or the company.||Brand image is perceived by the receiver or the consumer.|
|2||Brand message is tied together in terms of brand identity.||Brand message is untied by the consumer in the form of brand image.|
|3||The general meaning of brand identity is who you really are?||The general meaning of brand image is How market perceives you?|
|4||Its nature is that it is substance oriented or strategic.||Its nature is that it is appearance oriented or tactical.|
|5||Brand identity symbolizes firms reality.||Brand image symbolizes perception of consumers|
|6||Brand identity represents your desire.||Brand image represents others view|
|7||It is enduring.||It is superficial.|
|8||Identity is looking ahead.||Image is looking back.|
|9||Identity is active.||Image is passive.|
|10||It signifies where you want to be.||It signifies what you have got.|
|11||It is total promise that a company makes to consumers.||It is total consumers perception about the brand.|
Focus on shaping your brand identity, brand image will follow.
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