Brand Identity vs Brand Image
||Brand identity develops from the source or the company.
||Brand image is perceived by the receiver or the consumer.
||Brand message is tied together in terms of brand identity.
||Brand message is untied by the consumer in the form of brand image.
||The general meaning of brand identity is who you really are?
||The general meaning of brand image is How market perceives you?
||Its nature is that it is substance oriented or strategic.
||Its nature is that it is appearance oriented or tactical.
||Brand identity symbolizes firms reality.
|| Brand image symbolizes perception of consumers
||Brand identity represents your desire.
||Brand image represents others view
||It is enduring.
||It is superficial.
||Identity is looking ahead.
||Image is looking back.
||Identity is active.
||Image is passive.
||It signifies where you want to be.
||It signifies what you have got.
||It is total promise that a company makes to consumers.
||It is total consumers perception about the brand.
Focus on shaping your brand identity, brand image will follow.
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