Topic outline

  • Centralization and Decentralization

    Total Slides: 53

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  • Course Area

    Course Objectives
    ✔ What is Centralization ?
    ✔ Decentralization and performance evaluation
    ✔ Distinction between delegation and decentralization
    ✔ Advantages of centralization and decentralization
    ✔ Factors determining the extent of centralization
    ✔ Types of decentralization
    ✔ Prerequisites of decentralization
    ✔ Marketing decision to decentralize
    ✔ Case study: Ford’s Global strategy