Topic outline

  • Business 2 Business Marketing

    Total Slides: 81

    What You Get
    View the Course Module(s) Online.
    Download Powerpoint Presentation for the Complete Course.
    Assess Your Learning Progress with MSG Quizzes.
  • Course Area

    Course Objectives
    Business-to-Business basics
    Making sense of customers and markets
    Business-to-Business marketing - International
    Business-to-Business marketing specifics
    Business-to-Business marketing models
    Strategies Business-to-Business management
    Marketing evaluation and control
    Implementing a value-creating organization