Articles on Product Management

Product management is a key function in the organizational structure and occupies a place of prominence in the organizational hierarchy. It is cross functional in nature and bridges many departments.

Read More

Product management team tracks the entire product lifecycle starting from the conception and incubation to the marketing and after sales phases. Lets understand the need for product management in an organization in detail.

Read More

Product management requires the product managers involvement in every phase of the product lifecycle. Lets understand the functions of a good product manager in detail.

Read More

The value of a product manager depends on how he/she can take a holistic perspective of the product lifecycle and ensure that the products and brands are developed and marketed.

Read More

Often, people get confused with the concepts of brand management versus product management. Lets understand the important differences between product management and brand management.

Read More

The IT (Information Technology) companies need product managers to synthesize and integrate all the functions associated with developing and launching of products in the market.

Read More

Lets understand that whether the term service product management or the process of managing the entire lifecycle of services is an oxymoron or is indeed a concept that is realistic and feasible.

Read More

Generating new ideas is no rocket science but requires out of the box thinking and the passion to do things differently. The article discusses about how new ideas can be generated with the help of an example.

Read More

The success and failure of a newly introduced product certainly depends on how well it is marketed and promoted among end-users. Let us go through certain tips for marketing new products and services.

Read More

Pricing is an important parameter while launching a new product or service in the market. The article discusses the various factors which should be considered while deciding the price of the new product or service.

Read More

Coming out with a new product requires focus, vision, guidance and working out even the minutest details. Let us understand the challenges faced by organizations in developing new products.

Read More

Successful product launch does not end with merely introducing the new product in the market. Post product launch involves understanding how well your product is accepted by end-users and your esteemed clients.

Read More

When a newly launched product fails to impress customers, it is a huge loss for the respective organization. The article explains how to move on and plan judiciously so that you not only overcome the failure but also revive some part of the losses incurred through product failure.

Read More


About the Author(s)

MSG team comprises experienced faculty and professionals who develop the content for the portal. We collectively refer to our team as - “MSG Experts”. To Know more, click on About Us.



A Smarter Way to Study....short presentations, real results

  • Optimum lively Graphics and Animation to make the concept easy to understand
  • Engaging PPTs which are a fast, effective, short and concise, with lots of examples to help you master the subject quickly
  • Continuous learning platform - new presentations added every week

 download 9 FREE Powerpoint Presentations