Cross Merchandising – Meaning and Concept
April 3, 2025
Retailing refers to the concept of selling merchandise in small quantities to the consumers for their end use. According to retailing, the individual can walk up to any nearby retail store and purchase products as per his need and pocket in small units for his own consumption. The display of merchandise at the store plays…
The mechanism of selling merchandise in small quantities from a fixed location directly to the individuals for their end use is called as retailing. The fixed location can be anything like super market, hyper market, department stores and so on. Merchandise – Merchandise refers to the various products available at the store for sale to…
Michael Porter’s Five Forces Model helps in the determination of the industry attractiveness and in analyzing the prospects of growth and opportunities by assessing the competitive trends and the intensity of the rivalry amongst the existing competitors. It is a major strategic tool used for determining the industry potential/prospects and the possible threats which may…
A fixed set up or location offering merchandise in small quantities to the consumers for their end-use is called a retail store.
In simpler words a retail store is a store manager’s baby.
General Manager
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Store Manager
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All employees of the store
(Floor manager, cashier, Department manager, Asst Store manager)
Both Male/Female. However in certain cases the selection might depend on the merchandise available in the store. A store specializing in female lingerie would prefer a female store manager as she would be more comfortable with the female buyers.
He must act as a strong pillar of support and stand by his team at the hour of crisis. It is his duty to acquaint his team members with the latest trends in fashion or any other newly launched retail software. It is his responsibility to delegate responsibilities to his subordinates according to their specializations and extract the best out of them. The store manager must motivate his team members from time to time.
He must ensure:
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