What, Why and How of E Business
For long Businesses and Organisations have been Customer oriented. They have moved from product and service mindset to Customer Satisfaction and Customer Delight mind set. The Customer expectation defined the marketing and business strategies of the Organisations. Organisations have begun to listen and tune in with the markets and customers to improve its product delivery […]
Why Some Firms Do Not Do Strategic Planning
Many firms do not engage in strategic planning and some firms do strategic planning that is poor and ill conceived. Some of the reasons for this sorry state of affairs in these firms are listed below: The first and foremost reason for poor strategy is the lack of experience in strategic management which is due […]
Knowledge and Competence based Strategy
Competence based Strategy The core competence approach of strategy views the business in a particular way. For this approach business are open systems intermingling with their environments to obtain resources and deliver outputs. As per this approach of strategy, the capacity of the business to build up core competences that are not acquired by its […]
How is B2B Marketing Done ? – Process of Business to Business Marketing
Business marketing refers to the sale and purchase of goods and services between two businesses. Let us understand the complete process of Business to Business Marketing No client would like to invest in your brand unless and until it stands apart from the rest. Your products and services must stand apart from the rest to […]
Services Marketing – Definition and Characteristics
Introduction The world economy nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress. Economic […]
All entities collect data for various reasons. Whether it is the government collecting data on economic growth, employment rate, budgetary purposes, or for welfare schemes, or it is the private firms collecting data on revenues and productivity, there is a need for data at all levels and for all entities.
Indeed, collecting data is the lifeblood of all entities since they need data to justify or reject the many options and strategic choices available to them.
No wonder the icon of the Indian Industry, NR Narayana Murthy, was fond of saying that “In God we Trust, Rest all have to Bring Data”.
This is the reason why many governments have dedicated departments for collecting data and on the other hand, the private firms often employ external agencies to collect data for them.
Moreover, technology has revolutionized the way in which data is collected by making it easier to centralize data collection and at the same time, ensuring that the data that is collected is very fine and granular.
Thus, data collection does rank as a high priority item for both governmental and private entities.
Having said that, it is also not the case that merely collecting data is enough, by itself. Indeed, the importance of collecting quality data that is reliable, accurate, and genuine cannot be overemphasized more.
This is because poor quality data distorts decision making and leads to bad decisions. For instance, if the government reports that unemployment has gone down and therefore, puts in place policies that do not take joblessness as a priority item, the whole edifice of the nation’s approach to welfare schemes and policymaking goes for a toss.
Indeed, this is what is happening in India right now wherein the employment statistics and other associated economic growth figures are being questioned by experts and doubted whether they are accurate.
In this context, it is worth noting that the governmental officers in charge of statistics and data collection have resigned due to the government’s reluctance to reveal the data about the true picture of the Indian economy.
Further, many respected economists worldwide have weighed in on the issue and have pointed to how the methodology for computing the GDP or the Gross Domestic Product is suspect since it inflates the growth rates through negative deflators whereas in reality, macroeconomic indicators point otherwise.
There are many disadvantages and downsides to collecting poor quality data or data that is questionable.
For instance, Greece is an example of a nation that fudged its numbers to gain entry into the Eurozone and once the financial crisis struck, it was forced to admit that it used questionable growth figures and had to be bailed out multiple times.
Apart from this, if we go back a decade or two, we find that the Asian Financial Crisis of 1997 which brought Thailand, Indonesia, and Malaysia to their knees was because of fudging and manipulating data about the Real Estate Sector as well as other key sectors in the economy.
Even in the corporate world, there is sometimes a tendency to do what is euphemistically called “Window Dressing” of data that presents the data that is collected in a favourable light and brushes under the carpet that data that reveals the true picture.
Tools such as the HR Scorecard need accurate and reliable data to perform efficiently and effectively, and hence, it is in nobody’s interest if faulty data is collected and used to justify decisions that can backfire in the longer term.
Talking about the longer term, as the saying goes, one cannot fool all people all the time, and hence, sooner or later, there would be payback for all the faulty data that has been collected and reported and this can lead to serious repercussions for all stakeholders.
We have given examples of countries that have suffered on account of faulty data. In the history of the Indian Industry, the erstwhile Satyam Computers is an example of how fudging data can lead to the demise of entire companies as well.
This corporate and its founders and the senior execs in cahoots with the auditors presented a rosy picture of the finances of the firm until it was no longer possible to hide such irregularities.
In recent years, there has been more regulatory pressure on corporates to report accurate data and in this regard, it needs to be mentioned that the good work done so far is now again under threat in the last few months.
In other words, there are serious issue related to excessive debt in the Indian Banks and for some time, it looked as though they were being forced to report their numbers accurately.
However, with the change of guard at the RBI or the Reserve Bank of India, it seems as though we are back to square one.
Lastly, just as households cannot sustain themselves without being genuine about their savings and expenses, corporates and governments too cannot go on forever by reporting faulty data.
Indeed, this problem is not restricted to a few firms or countries and is now an international phenomenon where reporting poor quality data has become the norm rather than the exception.
To conclude, data is integral to any entity and hence, steps must be taken to ensure that unreliable and inaccurate data does not vitiate our future prospects.
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