Cultural Levels and Business
February 12, 2025
CRM originated in early 1970s when the business units had a manifestation that it would be advisable to become ‘customer emphatic’ rather that ‘product emphatic’. Birth of CRM was because of this heedful perceptiveness. The famous writer and management consultant Peter Drucker wrote; ‘The true business of every company is to make and keep customers’. […]
Consumer communication and persuasion is an essential part of any Marketing Strategy. In fact, it is the starting point of all improvement as consumer voices provide companies with the data such as where they are lacking and what all they could do to improve the product or service. Do all companies listen to the consumer […]
What is Core Competency? Core competency is a unique skill or technology that creates distinct customer value. For instance, core competency of Federal express (Fed Ex) is logistics management. The organizational unique capabilities are mainly personified in the collective knowledge of people as well as the organizational system that influences the way the employees interact. […]
For improving customer satisfaction it is essential for the supplier to measure it. It is purely believed that if anything is not measurable then it is not authentic. Customers are the most important asset for any organization as they are only responsible to drives the business. Measuring customer satisfaction helps in identifying specific customer information […]
When it comes to pricing policy, marketers tend to play with consumer psychology. Marketers play a huge role in repackaging the same price and making it look attractive. For instance, marketers are well aware of the fact that there are certain buzzwords such as “free,” “buy one get one” and “limited period offer” which get […]
The concept of knowledge as the founding block for attaining competitive advantage has become quite prevalent in Management studies. All knowledge should begin form a piece of information.
For the conversion of information into knowledge there is a critical aspect to be noted. This is related to the timing of the retrieval of information. The information should be retrieved at the time when it is relevant based on the circumstances under which it is going to be applied. Occasionally situations can be different than those in the past requiring additional scrutiny of the existing information. In certain other situations the existing conditions can be so different that it will necessitate entirely new information. Thus the information past its time is obsolete for utility. But the information at the right time can result in knowledge which can be useful for the organization
There are two aspects for knowledge:
The resource-based view of the firm transformed the till then existing notion that internal knowledge is inferior in relation to market activities of the business. The previously existing strategy theories gave importance to market position and strategic choice.
On the other hand the resource-based view claimed that the competitive advantage is obtained from distinctive capabilities and know-how. According to this theory, knowledge and competencies possessed by the organization are the significant sources of business success in the present global world. The pursuit for promoting and fostering capabilities emerges as the main focal point for firms. It is in this circumstance that the concept of knowledge management has come to the forefront and attained extensive recognition among top management.
The second aspect of knowledge, namely knowledge creation depends on the below factors:
For knowledge creation and management to happen the organization has to become knowledge-centric. This is possible by building up an organizational context that assists the swift advancement of new knowledge. This organizational context encompasses the organization’s leadership, culture, structure and infrastructure.
In a knowledge-centric organization, the organizational context is expected to exhibit the below mentioned attributes:
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