Cognitive Psychology
February 12, 2025
An impressive personality goes hand in hand with good communication for an effective negotiation. A charming personality is the key to an effective negotiation. Let us understand how one’s personality traits help in an effective negotiation. During negotiations an individual must try to be himself. One should not fake things or pretend to be good. […]
Negotiation is referred to as the style of discussing things among individuals in an effort to come to a conclusion satisfying all the parties involved. Discussions should be on an open forum for every one to not only participate but also express their views and reach to an alternative acceptable to all. It is important […]
Kurt Lewin’s Three Stages model or the Planned Approach to Organizational is one of the cornerstone models which is relevant in the present scenario even. Lewin, a social scientist and a physicist, during early 1950s propounded a simple framework for understanding the process of organizational change known as the Three-Stage Theory which he referred as […]
The study of human memory since ages has been a topic of interest for the school of cognitive psychology. Human memories of all individuals can never be same. Human memory refers to a process of acquisition, storage, retention and retrieval of information. Human memory has the ability to store and recall the previously learnt information, […]
What is Workplace Bullying and how it is Different from Sexual Harassment More often than not, we hear about organizations having strict policies against harassment and discrimination which are primarily dealing with Sexual and Gender based harassment at the workplace. However, there is another element of workplace harassment and it is the very real menace […]
The concept of learning is quite comprehensive as it covers a broad range of activities. In many books, the theories of learning are also regarded as kinds of learning. The theories of learning are an organized set of principles that explain how individuals attain, retain or recall the learnt knowledge. Learning theories establish the conceptual framework for explaining how information absorption, processing and retention take place during learning. Human learning is influenced by a gamut of factors like Emotional, Cognitive, Past Experiences and Environmental factors. Learning theories prescribe the right format or methodologies of learning for making the learning effective and more impactful.
During early 20th century, many psychologists became increasingly interested in understanding the relevance of learning from a scientific perspective. For a scientific orientation, the study of psychology gave importance to only those variables which were quantifiable and measurable. Environmental influences like, reinforcements, associations, observations and punishments influence the learning process. The key learning theories are Classical Conditioning, Operant Conditioning and Social Learning. Let’s have a closer look at all these three major theories of learning.
The key premises of Classical Conditioning theory was established by Russian Physiologist named Ivan Pavlov, who first discovered the crucial principles of classical learning theory with the help of an experiment done on dogs to study their digestive processes. The Nobel Prize laureate of 1904, while studying the digestive processes in dogs came across a very interesting observation during his experimentation. He noticed that his subject would begin to salivate by seeing the lab assistant with white lab coats entering into the room before being fed. Though Pavlov’s discovery is originally an accidental discovery, but later with the help of his experiments the classical conditioning theory came into existence. His Classical conditioning theory played a crucial role in explaining the important psychological concepts like learning and equally established the foundation for the behavioural school of thought. Behaviourism is based on two major assumptions:
According to Pavlov’s Classical Conditioning theory, learning takes place because of association which is established between a previously neutral stimulus and a natural stimulus. It should be noted, that Classical Conditioning places a neutral stimulus before the naturally occurring reflexes. In his experiment, he tried to pair the natural stimulus that is food with a bell sound. The dogs would salivate with the natural occurrence of food, but after repeated associations, the dogs salivated just by hearing the sound of the bell alone. The focus of Classical Conditioning theory is on automatic and naturally occurring behaviours.
The theory of Classical Conditioning has several applications in the real-world. It is helpful for various pet trainers for helping them train their pets. Classical conditioning techniques can also be beneficial in helping people deal with their phobias or anxiety issues. The trainers or teachers can also put to practise the Classical Conditioning theory by building a positive or a highly motivated classroom environment for helping the students to overcome their phobias and deliver their best performance.
Renowned Behavioural Psychologist B.F. Skinner was the main proponent of Operant conditioning theory. It is for this reason that the Operant Conditioning is also known as Skinnerian Conditioning and Instrumental Conditioning. Just like Classical Conditioning, Instrumental/Operant Conditioning lays emphasis on forming associations, but these associations are established between behaviour and behavioural consequences. The theory stressed on the role of punishment or reinforcements for increasing or decreasing the probability of the same behaviour to be repeated in the future. But the condition is that the consequences must immediately follow a behavioural pattern. The focus of operant conditioning is on voluntary behavioural patterns.
Positive Reinforcement: When a favourable event or an outcome is associated with behaviour in the form of a reward or praise, it is called as positive reinforcement. For example, a boss may associate bonus with outstanding achievements at work.
Negative Reinforcement: This involves removal of an unfavourable or an unpleasant event after a behavioural outcome. In this case, the intensity of a response is strengthened by removing the unpleasant experiences.
Positive Punishment: This involves application of punishment by presenting an unfavourable event or outcome in response to a behaviour. Spanking for an unacceptable behaviour is an example of positive punishment.
Negative Punishment: It is associated with the removal of a favourable event or an outcome in response to a behaviour which needs to be weakened. Holding the promotion of an employee for not being able to perform up to the expectations of the management can be an example of a negative punishment.
According to Albert Bandura, learning cannot simply be based merely on associations or reinforcements which he has mentioned in his writings in his book Social Learning Theory which was published in 1977. Instead, his focus was on learning based on observation, which he has proven through his well known Bobo Doll experiment. He reckoned that children keenly observe their surroundings and the behaviour of people around them particularly their caregivers, teachers and siblings and try to imitate those behaviours in their day to day life. He also tried proving through his experiment that children can easily imitate the negative behaviours or actions.
Another important principle of Bandura’s Social Learning Theory was that learning something by way of observation, need not necessarily mean that it would lead to a change in the behaviour. This behavioural change is entirely influenced by the felt need or motivation of a person to endorse and adopt a behavioural change.
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