Creating Sustainable Change – How to create and sustain change?
February 12, 2025
Models of public relations were proposed by James E. Grunig, a noted public relations theorist who has to his credit several books, articles, chapters and awards in the field of public relations. According to James E.Grunig, there are four models of public Relations: Press Agentry/Publicity Press Agentry Publicity model is also called P.T Barnum model. […]
Imagine a world without communication! You have a brilliant idea with you but don’t possess the power of communication. You have a strong desire for something, but cannot express your desires. Life would be dull, blank and the world would not be worth living. Such is the power of communication. Communication is the essence of […]
Managers need to interact with each other as well as with their team members on a regular basis not only to get things done effectively but also to ensure peace at the workplace. Effective communication at all levels within an organization helps resolve problems within the desired time frame. Let us go through various barriers […]
External Sources of Funding Though the term nonprofits refers to organizations whose motive is not to make profits, they still need funding for financing their day to day operations that include paying salaries, running expenditure, and costs incurred for maintaining the offices and running the campaigns. There are many sources of funding for nonprofits and […]
Culture represents the beliefs, ideologies, policies, practices of an organization. It gives the employees a sense of direction and also controls the way they behave with each other. The work culture brings all the employees on a common platform and unites them at the workplace. There are several factors which affect the organization culture: The […]
McKinsey 7S model was developed by Robert Waterman and Tom Peters during early 1980s by the two consultants McKinsey Consulting organization. The model is a powerful tool for assessing and analyzing the changes in the internal situation of an organization.
It is based on 7 key elements, which determine the organization’s success, which should be interdependent and aligned for producing synergistic outcomes. The model can be used widely in various situations where an alignment is required:
The McKinsey 7 S model refers to the seven key interrelated or integrated elements of an organization which are subdivided into hard and soft elements:
The Hard elements are within the direct control of the management as it can be easily defined and identified. The following elements are the hard elements in an organization.
The Soft elements are less tangible and are difficult to be defined and identified as such elements are more governed by the culture. But according to the proponents of this model, these soft elements are equally important as the hard elements in determining an organization’s success as well as growth in the industry. The following elements are the soft elements in an organization:
As per the above diagram, the shared values in the center of the model influence all the other elements of the model which are interconnected and interrelated. The rest other elements originate from the very reason for the existence of the organization which is the vision which is formed by the creators of the values in an organization. If the values change, the rest other parameters equally undergo a change.
The 7S model identifies the inconsistencies or gaps between various elements and provides a strategic plan of action for reaching from the current state to the desired organizational state. The alignment between each element can be checked by paying attention to the following steps:
According to Waterman and Peters, this model can be used by following five steps:
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