Need for Market Segmentation – Why Market Segmentation?
A set-up where two or more parties (also called buyers and sellers) are engaged in transaction of goods and services in exchange of money is called a market. At the market place the sellers sell their goods to the consumers (buyers) in exchange of money. Let us go through the following examples: Nokia offers wide […]
Managing Integrated Marketing Communications
Companies need to develop strategies to improve brand image and brand awareness. The important aspect of spreading brand awareness and brand image is through communication. Companies need to establish a communication channel to win the new customers and retain existing customer. This communication is not restricted just to customer but also stakeholders in the value […]
Conjoint Analysis – Meaning, Usage and its Limitations
Introduction During the sixties, when researchers tried to understand consumers’ decision making process, they used a simple questionnaire or a form. Respondents would generally answer what was on the top of their minds or what they assumed the researcher wanted to hear. However, this did not always correspond to their actual purchase decisions. For example, […]
Culture and Global Business
Introduction Culture involves the manner in which individuals imagine, sense and do. It changes from one country, industry and organization to the other. From a business point off view, it is helpful to consider of culture as comprising of four different levels. These levels are of nation, business, industry and organization. Every one of these […]
International Retailing Branding Strategies
Over the years, the retailers have adopted several unique strategies and ways of dealing with the challenges. We shall briefly discuss the two major strategies adapted by the international retailers in their areas of global operations. Differentiation by Unique Customer Experience Some of the features that highlight the international retailer product is the standardization in […]
International Retailing industry is a every green industry that will keep growing and evolving with time. Merchandizing is one of the most important functions in the Retailing Organisations.
The job responsibilities and functions of the Merchandiser directly impact the success, profits and the performance of the retail Company.
The job calls for multi skills, sharp acumen and understanding of the markets as well as the Supplier networks coupled with knowledge of commercial and international trade. As the job function of a Merchandiser holds such high responsibility, so is the salary paid to a Merchandiser.
For students and young professionals who find International Retailing their calling, trying to become a Merchandiser would be the best profile to aim for.
The job calls for responsibility with authority and involves constant learning from the field too. We can very well say that no other job provides such depth of understanding and exposure to International Retailing as does the job of a Merchandiser.
It is a fact that Merchandisers are paid the highest perks and salaries in International Retailing Companies based on the Buyer’s performance assessment. Therefore we shall try to cover briefly some of the parameters that go into the assessing Buyer’s performance with a view to providing a complete insight into the job profile and responsibilities of a Merchandiser to the ‘want to be Merchandiser’ aspirants.
The above parameters can be measured and quantified using MIS data.
From the above performance measurements, you can draw up the profile and skill set requirements of a professional Merchandiser. The job responsibility entails both Managerial and Functional aspects.
One cannot hope to become an independent Merchandiser immediately in the beginning of one’s career. The route to becoming a Merchandiser is to start with doing functional jobs in the Industry and gaining in depth knowledge of the market as well as operations and procurement.
Experience and exposure coupled with knowledge can make one a successful Merchandiser in a couple of years. To be a successful Merchandiser one needs to have strong commercial acumen coupled with excellent negotiations and man management skills.
Conceptual knowledge of International Trade as well as Supply chain and Logistics is also necessary. Some of the expertise can be picked up on the job while some aspects can be learnt by taking up specific subject oriented trainings.
With E commerce and Globalisation, International Retailing will get new impetus. This is the right time for young professionals to target International Retailing industry for the future years are going to be exciting times for the industry.
With Online shopping and Globalisation, the profile of International Retailing is set to evolve higher and make forays into huge markets that are slowly opening up. Besides we see the new trends in procurement in terms of global exchanges being formed.
With the changes in external environment, the dynamics of the International Retailing too will change. As a career choice, this is certainly one of the best industries to aim for.
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International Retail Store Design Principles – The Principle of Totality
February 12, 2025
