Cutting Costs Strategically
February 12, 2025
Social Media Marketing has rewritten the marketing methods and theories like never before. Technology has enabled online marketing. When we refer to selling online we mean E-Commerce but when we refer to using Social Media Channels for marketing purposes we are essentially referring to advertising and marketing to customers through the different platforms. Availability of […]
Consumer Behaviour refers to the study of buying tendencies of consumers. An individual who goes for shopping does not necessarily end up buying products. There are several stages a consumer goes through before he finally picks up things available in the market. Various factors, be it cultural, social, personal or psychological influence the buying decision […]
The art of meeting the sales targets effectively through meticulous planning and budgeting refers to sales management. Sales Management helps to extract the best out of employees and achieve the sales goals of the organization in the most effective ways. Let us go through some sales management strategies: Identify goals and objectives of the sales […]
Field Research deals with creation and collection of actual and authentic information by field of operation in any organization. The process involves determining what precise data is necessary and from where this information needs to be obtained. After determining this information the data is actually gathered. Thus this research technique is treated as the primary […]
Consumer Behaviour deals with the study of buying behaviour of consumers. Let us understand the effect of psychological factors on consumer behaviour: Motivation Nancy went to a nearby restaurant and ordered pizza for herself. Why did Nancy buy pizza ? Answer – She was feeling hungry and wanted to eat something. In the above example, […]
The famous management expert, Henry Mintzberg, proposed a five configurations approach to strategic management wherein any organization can be broken down into five core elements or parts. The interactions between these parts determine the strategy of the organization.
The five parts according to Mintzberg are:
In other words, they perform the essential function of acting as a buffer between the senior management and the rank and file employees.
The key aspect about these configurations is that it can be used to predict the organizational structure of any organization and used to model the strategy that the organization follows as a result of the interaction between these parts.
For instance, in many service sector companies, the organization structure is very fluid and interchangeable with the result that the middle managers perform crucial tasks and the apex gets directly involved in running the organization.
On the other hand, in many manufacturing companies, it is common to find the Technostructure prevailing as the organizational processes are bureaucratic and have mechanistic characteristics which makes the organization function like a machine. This is the configuration in many public sector and governmental organizations as well.
Finally, the startups have a structure that is composed of the strategic apex and the supporting staff in their initial years of operation as the organization structure is yet to be formalized.
The key implications of Mintzberg’s configurations are that it gives us a useful model to describe how the organizational structure affects strategy. As many theoretical models depend on external strategy alone, this model is preferred by those who want to understand how internal dynamics produce strategy.
Your email address will not be published. Required fields are marked *