Brand Building, Launch and Promotion on Social Web
Social Networks provide great opportunity for advertising as well as promoting the brands. The fact that you can present your brand in front of over 200 million people who are participating in the discussions at various Social Networks provides a different dimension to the concept of advertising. It is important for us to remember that […]
The Making of Brand Leaders
Every Management student and future Business Manager would do well to study and understand more about how certain Organizations build brand leadership and keep growing. Some of the global brand names like Apple, Sony, Reebok, Nike, Samsung, and companies like Dell, IBM, HP, Xerox, GE, Motorola not to forget a host of other technology Companies […]
The Art of Strategic Marketing: Market Learning, Sensing, and Intuiting
Market Learning The first step in strategic marketing is to learn from the market about the changing consumer preferences and attitudes. Firms typically employ market research agencies to conduct surveys and research reports about how consumers and their preferences goods and services over others are changing with the times. In other words, firms attempt to […]
Role of Family in Consumer Behaviour
No two individuals have same buying preferences. The buying tendencies of individuals vary as per their age, need, income, lifestyle, geographical location, willingness to spend, family status and so on. An individual’s immediate family members play an essential role in influencing his/her buying behaviour. An individual tends to discuss with his immediate family members before […]
Media as an Instrument of Control vs. Media as an Agent of Change
Media as an Instrument of Control In many countries, the media is used by the government as an instrument of control and for propaganda purposes. For instance, the Chinese media is heavily controlled and censorship is direct and deep. In countries like the United States, though there is no explicit control, the media is expected […]
The most important and widest degree of business objective is termed as the vision of the organization. This is a declaration of large ambition. It concerns with the position that the organization expects to achieve in the future. The vision is related to the strategic intent of the organization. It is an effort by managers to recognize the space between the existing situation of the organization and required position to be attained in the future. It is maintained that the vision of the organization has to be connected to core competences and to potential environmental conditions.
An organization intending to have a global business in requires a transnational strategy. Such a strategy demands a global vision. This entails that the entire world is considered as a possible market place. Competition is looked up on as a worldwide feature. Function are to be are constituted to take advantage global benefits. Operations have to be managed on a global scale. In addition, possibly most prominently, the organization has to possess a transnational attitude, culture and view point.
It can be seen that a global strategy is, to a considerable degree, a business attitude or mode of thinking possible in an organization. Consequently it is critical to comprehend about the level to which a business is adjusted to have a global perspective. It can be claimed that the scheme of values of an organization, which will comprise of its past and growth, its techniques and routines, its foresight and organizational culture will form managerial viewpoint in the direction global strategy.
A valuable structure for classifying the philosophy of an organization is provided by the EPRG matrix. As per this matrix philosophy of an organization will belong to one of the four groups which are as below
Each one of these above mentioned philosophies have connotations for the probable strategy of the business implementing it. It is the responsibility of the Manager to evaluate the principal philosophy of the business. The manager has to find out the degree to which it is to be equipped to sustain and promote a worldwide attitude to business.
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