Why is MLM an Opportunity for Anyone and Everyone ?
Whether in an office environment, Corporate setup, at home, amidst friends, clubs or wherever you go, it is quite likely that you will discover the existence of a Network that is engaged in Multi Level Marketing. You are likely to receive calls from friends forgotten long ago who will re awaken the relationship and try […]
Multi Level Marketing vs. Pyramid Selling
Amongst the different methods of direct selling, Multi Level Marketing occupies a prime place simply because of the fact that it is growing substantially and continually all over the world. Every day people are joining the network to become distributors and thousands have become millionaires thanks to the network. If you are looking to start […]
Use of Quantitative Tools in Social Media Channels
E Commerce, online brand building and marketing using Social Media Channels is one of the most modern developments in Sales and Marketing fields. In fact no business can afford to ignore or be absent from this medium. As long as your audience and customers are present and discussing about their experiences about your product or […]
Live for Your Customer
Take the case of any organization that is considered to be a global leader or a product leader and you will find that the recipe for success lies in the customer centered culture and approach that has been built up in the Company. The customer orientation is not limited to customer service or the front […]
What is Strategic Brand Management?
The other day I over-heard a conversation generally referred as cooler moment. John was in conversation with Terry around lunch time. John said he was hungry but had to take a quick meal as he was expecting to run a business call. Terry gave alternative of burger as quick and easy meal, to which John […]
The previous articles discussed the various aspects of media and the role of media in shaping public opinion. We had also discussed how press conferences and press meets are to be organized and listed some points for the successful media management strategies.
Continuing in the same vein, this article discusses how newsletters, press releases, and writing for the press have to be done especially in the context of the digital revolution and the advent of electronic media.
To start with, press releases form an integral component of media management strategies and are considered the interfacing point between the stakeholders and the press.
As discussed earlier, press releases are preludes to press conferences as well as substitutes to press meets.
If an individual, institution, or organization does not have the time to hold a press meet or if the matter is not weighty enough to have a press conference, a press release can take the place of the formal interaction.
Apart from this, whenever press conferences have to be called, there has to be a press release that precedes it as the mediapersons must know the topic and the content to be discussed in the press meet. This is the reason why press releases are usually drafted by professionals who have experience in media management and public relations.
The second aspect of writing for the press is important for those in the writing profession, as they must know whom to approach and how to approach to begin a working relationship with media houses.
For instance, not all media houses advertise regularly for positions and hence, the writers must know the points of contact in the media houses and approach them with their credentials in order to be considered for a position with them. They can also freelance which means that they take work on an ad hoc basis and not on a continuous basis.
Writers must have their portfolios ready so that they can send it to the media contacts to be considered for writing work. The portfolio can consist of the resume, sample articles, and any other information that the writers feel would add value to their candidature.
In this electronic media driven environment, newsletters are an important component of ensuring the dissemination of information to the people.
Hence, many organizations have full time employees working on producing newsletters that serve as a window to the external world and publicize the achievements of the organization. Taken together with pamphlets and other promotional material, newsletters form an integral component of the media management strategies.
Finally, one needs to be astute and savvy when dealing with the media as communication is important and the right message has to be sent out. There is no point in either overextending the message or underwhelming the message.
The key to successful media management is to draft the right message and ensure that it reaches the targeted audience without noise or leakage creeping in.
Your email address will not be published. Required fields are marked *
