Seed Funding – Introduction
Creating a successful startup business can be a daunting task. This is because a startup business needs a viable idea as well as significant funding in order to be able to grow into a successful business. Now, viable business ideas often come to people who are deeply engaged with the work in their day-to-day life. […]
Cram Down in Bankruptcy Proceedings
Bankruptcy proceedings are often long drawn processes. The reason behind this is simple. If a company has to come out of bankruptcy, it has to get all its creditors to agree to a reorganization plan. The creditors are divided into classes based on the seniority of their debt. Each class is then expected to vote […]
Advantages of Public Private Partnership Model
Building stadiums or other sporting venues is an essential activity that plays a crucial role in the success or failure of sporting leagues as well as sporting franchises. However, as we have seen in the past articles, the financing of such stadiums is not an easy task and requires committing huge amount of money as […]
How do the Derivative Markets Function?
Derivative markets are unique kinds of markets where derivative instruments are traded. As we already know, derivative financial instruments are those financial instruments that derive their value from another underlying instrument such as stocks or bonds. Futures, forwards, options, and swaps are some of the commonly traded derivative instruments. Derivatives markets have certain special features […]
Advantages of Behavioral Finance
The problem with traditional financial theories is that they tend to operate in an ideal world! The underlying assumptions are that the information available is perfect, the investors are capable of interpreting the information. Another assumption is that there is a single right answer which can be mathematically worked out. However, when investors use this […]
The untrained investor uses profit and profit margin interchangeably. This is not technically correct. The difference may be minor but it is vital. This article will explain about profit margins in detail.
Profit and profitability are two different things. Although they may be closely related, they have a subtle difference. Profit is the absolute number that a company is earning. Profitability on the other hand implies profit margins. Margins are calculated on a per unit basis. Secondly they consider the amount of capital that has been employed to generate the profit. Thus profitability i.e. profit margins are a wider concept.
There are different measures of profitability that a company can choose from. Similarly there are different profit margins that a company can choose from. It is common practice to convert each profit figure into a margin.
Margins need to be compared with industry and relevant competition. A 15% return may be great for a utility company but may suggest serious problems with an information technology firm. Luxury brands such as Armani, Rolls Royce, and Rolex have very high profit margins. This is because the cost that they put in is small and they are reaping the benefits of the brand that they have created. Comparing a Rolls Royce profit margin to a Maruti would not be advisable even though both of them are cars.
Profit margins are very important to understand how diminishing returns work in the context of the firm. Using various profit margins, the firm can look at the profitability figures and find out the level of production where the costs are minimum and profit margins are high. This is the quantity that the company should optimally produce.
The drawback with profit margins is that they do not consider volume. It is for this reason that a separate Cost-Volume-Profit analysis often needs to be done. Usually profit margins and volume are inversely proportional to each other. Higher margins indicate lower volumes and vice versa. There are unusual cases where margins and volumes are both high. However, these are usually examples of monopoly.
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