Maslows Need Hierarchy Model
Download PPT for Complete Course on Maslow Need Hierarchy Model Total Slides: 49 Human behavior is goal-directed. Motivation cause goal-directed behaviour. It is through motivation that needs can be handled and tackled purposely. This can be understood by understanding the hierarchy of needs by manager. The needs of individual serves as a driving force in […]
Management of Nonprofit Organizations
Management of Nonprofits By definition, the nonprofit sector operates in the humanitarian goals and objectives space. This means that many nonprofits are loosely structured and are often volunteer driven without formal hierarchies and patterns of management. However, this does not mean that nonprofits need not have formal boards, management structures, and financial control. The point […]
Components of Communication Process
Communication is a process of exchanging verbal and non verbal messages. It is a continuous process. Pre-requisite of communication is a message. This message must be conveyed through some medium to the recipient. It is essential that this message must be understood by the recipient in same terms as intended by the sender. He must […]
Role of Communication and Relationship for a Healthy Organization Culture
The ideologies, principles, rules and policies of an organization form its culture. The ways the employees interact amongst themselves and with others outside the organization contribute to the culture of the workplace. The culture gives an identity to the organization and makes it distinct from others. Communication and relationship play an important role in a […]
Office Toilet Etiquette – Rules to follow while using the Restroom
It is our etiquette which distinguishes us from animals. Etiquette helps us to stand apart from the crowd and leave an everlasting impression. Etiquette of an individual speaks a lot about his family background and upbringing. It is essential for an individual to behave in a socially responsible way. An individual must behave in an […]
Public Relations experts ought to possess the following skills for a highly successful and rewarding career.
A Public Relations expert needs to write well. He ought to be creative and should master the art of putting thoughts into meaningful words. Your words need to create the desired impact and influence the customers. Make sure whatever you write is relevant and puts your organization in the best light.
A public relations expert needs to be extremely creative and should be able to think out of the box. He/She should be able to come out with innovative ideas to promote the organization and its products among the target audience. In today’s world of fierce competition, it is really essential for marketers and public relations experts to experiment with new ideas /concepts and develop something which would benefit the end-users.
Public Relations experts must master the art of effective communication skills. It is really essential to speak well. Don’t just speak for the sake of it. Public relations experts must ensure the recipients have understood what they intend to communicate. Two way communication is the essence of effective public relations. Whatever you communicate ought to make sense and well understood by target customers.
Stay focussed and take care of even the minutest details. Do not ignore even the slightest doubt. Even a single detail left unattended can become a major cause of concern in the future. Crosscheck every single detail and observation before jumping to the final conclusion.
Public relations experts ought to study a lot and do extensive research before designing public relations activities.
A public relation professional ought to be proactive and on his toes always. He needs to have a strong grasping power with an eagerness to learn. Lazy individuals generally do not make good public relations professionals.
Keep your eyes and ears open. Find out what your competitors are upto.It is really important to keep a close watch on competitor’s activities and initiatives. You may draw inspiration from them but following them blindly would do no benefit and in turn tarnish your organization’s image.
A Public relations expert needs to have strong networking skills. As a Public relations representative one needs to have a strong association with people from media industry(TV, Radio, Print - Newspapers/Magazines), employees, investors, shareholders, partners etc. Sometimes it really becomes essential to flash your smile and get your work done. Never ever spoil your relationship with anyone. Don’t fight with anyone. If you do not like someone, the best way is to ignore. You never know when you might need the other person.
Be loyal towards your job. Remember a public relations job is not only a nine to six job. You need to stay back sometimes even at odd hours and you can’t just complain. At times you need to meet lots of people in a single day but one can’t crib. One needs to be a little flexible. Make that little extra effort to satisfy your clients.
Public Relations Professionals need to have a pleasing personality. Make sure you dress smartly. Public relations experts need to be extroverts.
Be a little techsavvy.Depend on social networking sites such as Facebook, Linkedin, Twitter to spread awareness and promote your organization.
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