Management of Nonprofit Organizations
Management of Nonprofits By definition, the nonprofit sector operates in the humanitarian goals and objectives space. This means that many nonprofits are loosely structured and are often volunteer driven without formal hierarchies and patterns of management. However, this does not mean that nonprofits need not have formal boards, management structures, and financial control. The point […]
Behavioral Systems Approach to Public Administration
The behavioral approach to public administration owes its genesis to the Human Relations Movement of the 1930s. The movement started off as a protest to the traditional approaches to public administration that focused on organizations, institutionalization, rules, and code of conducts etc with absolutely no mention of people who are the center of all these […]
Importance of Motivation
Motivation is a very important for an organization because of the following benefits it provides: Puts human resources into action Every concern requires physical, financial and human resources to accomplish the goals. It is through motivation that the human resources can be utilized by making full use of it. This can be done by building […]
Identification of Operational Risks
The fundamental principle of operational risk management is to ensure that all operational risks have been considered and decisions have been taken about the best way to mitigate them. This is because experience has shown organizations that the worst outcomes come from risks that they have knowingly or unknowingly ignored. It is therefore important to […]
States: Formation, Development and Change
State Formation The previous articles discussed the basic concepts of political science including how the concepts of nation states and sovereignty came into being. This article takes the discussion further by examining how states have formed and developed over the decades as well as the changes occurring in the way states are governed and managed. […]
Public Relations experts ought to possess the following skills for a highly successful and rewarding career.
A Public Relations expert needs to write well. He ought to be creative and should master the art of putting thoughts into meaningful words. Your words need to create the desired impact and influence the customers. Make sure whatever you write is relevant and puts your organization in the best light.
A public relations expert needs to be extremely creative and should be able to think out of the box. He/She should be able to come out with innovative ideas to promote the organization and its products among the target audience. In today’s world of fierce competition, it is really essential for marketers and public relations experts to experiment with new ideas /concepts and develop something which would benefit the end-users.
Public Relations experts must master the art of effective communication skills. It is really essential to speak well. Don’t just speak for the sake of it. Public relations experts must ensure the recipients have understood what they intend to communicate. Two way communication is the essence of effective public relations. Whatever you communicate ought to make sense and well understood by target customers.
Stay focussed and take care of even the minutest details. Do not ignore even the slightest doubt. Even a single detail left unattended can become a major cause of concern in the future. Crosscheck every single detail and observation before jumping to the final conclusion.
Public relations experts ought to study a lot and do extensive research before designing public relations activities.
A public relation professional ought to be proactive and on his toes always. He needs to have a strong grasping power with an eagerness to learn. Lazy individuals generally do not make good public relations professionals.
Keep your eyes and ears open. Find out what your competitors are upto.It is really important to keep a close watch on competitor’s activities and initiatives. You may draw inspiration from them but following them blindly would do no benefit and in turn tarnish your organization’s image.
A Public relations expert needs to have strong networking skills. As a Public relations representative one needs to have a strong association with people from media industry(TV, Radio, Print - Newspapers/Magazines), employees, investors, shareholders, partners etc. Sometimes it really becomes essential to flash your smile and get your work done. Never ever spoil your relationship with anyone. Don’t fight with anyone. If you do not like someone, the best way is to ignore. You never know when you might need the other person.
Be loyal towards your job. Remember a public relations job is not only a nine to six job. You need to stay back sometimes even at odd hours and you can’t just complain. At times you need to meet lots of people in a single day but one can’t crib. One needs to be a little flexible. Make that little extra effort to satisfy your clients.
Public Relations Professionals need to have a pleasing personality. Make sure you dress smartly. Public relations experts need to be extroverts.
Be a little techsavvy.Depend on social networking sites such as Facebook, Linkedin, Twitter to spread awareness and promote your organization.
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