Regret Aversion Bias
In order to be successful at investing, an investor not only needs to have mastery over their numbers, but they also need to have mastery over their emotions as well. In the past few articles, we have already discussed how emotional biases can lead to suboptimal performance in investing. In this article, we will try […]
Building an Employer Brand
Organizations, today, are working towards talent optimization. They have come to realize that creating a standout employer brand is essential to have ‘people advantage’. Talent and marketing are the new sides of a branding coin. It has become essential for organizations to position themselves in an attractive way and communicate the company identity and work […]
How to Project Yourself as a Brand by Using Strong Keywords and Updating the Profile Periodically
Before we begin with the topic, we need to understand few pointers such as what is branding? How would you brand yourself? What are those keywords and how to utilize them to create a strong brand presence? These are some questions which need to be clarified before we proceed. Branding: Branding yourself is a technique […]
Planning and Implementing Successful Job Rotation
Planning is crucial in job rotation. Do not implement job rotation just because other organizations are doing the same. Find out whether job rotation would actually benefit your employees or not. The nature of business also plays an important role in deciding whether job rotation would be beneficial to the organization or not. For example, […]
Some Tips for Graduates Appearing for Placement Interviews
The ultimate objective of management graduates is to land their dream job and to start a highflying corporate career. The placement interviews are thus the doorway to opportunity and hence, management graduates must put in all their efforts in making it a success. This means that the preparation for the placement interviews must start well […]
Promoting a brand is more important than opening a store. It is essential to create brand awareness for the customers to know about the brand’s existence. The retailer must strive hard to communicate the USPs (Unique selling Proposition) of the brand to influence the buying behaviour of the customers. In simpler words, advertisements help the end-users to know to which brand a particular product belongs.
Advertisements play a crucial role in promoting a brand and creating its awareness amongst the masses.
They help in creating an image of a particular product or brand in the minds of the potential customers. Such a mechanism is also called Brand Positioning.
What is Advertising ?
Advertising is a medium through which an individual or organization highlights the USPs and benefits of a product or service to influence the buying behaviour of the individuals.
It helps to create a positive image of a particular brand in the minds of the customers and prompts them to buy the same.
The advertisement must effectively communicate the right message and click on the customers. It should be a visual treat and appeal the end-users.
Advertisements have taglines to create awareness of a product or service in the most effective way.
The moment an individual hears “Just Do it”, he knows he has to visit a “Nike Store”. That’s the importance of a tagline.
Out of home advertising is a way to influence the individuals when they are out of their homes. The hoarding must be installed at a height visible to all even from a distance.
Make sure it catches the attention of the passing individuals and influences them to visit the store.
Keep it simple and make sure it doesn’t confuse the customers; instead it should convey the information in its desired form.
Sachin Tendulkar - the famous Indian cricketer endorses Castrol India, MRF tyres, Adidas, Boost etc. A child gets influenced to drink Boost because his favourite cricketer drinks the same.
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