MSG Team's other articles

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11199 Scanning the Market Environment

Fad is short lived mushrooming of opportunity which is difficult to predict and forecast. Business profit from fad is pure matter of luck and chance. Trend is something which takes time to build up compared to fad and has a predictable future. Trend is sometimes co-related with changes in social culture and economical situation. Megatrend […]

10048 Is Israel Really an Economic Miracle?

Israel is one of the youngest countries in the world. It has been in existence for only 72 years. While many of its peers such as India and Pakistan are still developing nations, Israel has quickly climbed the ladder. Israel is not considered a developed nation. This is because the per capita income in Israel […]

8801 Talent Management – Meaning and Important Concepts

What if you could attract your competitor’s best employee for few extra bucks? Sounds easier than done! Attracting high-worth individuals from the competitors is not everyone’s cup of tea. Targeting them and finally hiring them is the test of your competencies experience, personal traits and brain application. This is where the strategic approach plays an […]

12151 What is Perception Management and why it is Important for Organizational Success

What is Perception Management and Why it is So Important for Corporates We often hear the term, perceptions matter more than reality bandied about in the media and in organizational behaviour textbooks. In addition, we also come across how marketers and branding experts often indulge in perception management wherein they create a positive climate for […]

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Social Media Channels contain thousands of websites, blogs, forums, videos and so on. Individuals have now begun to spend most of their free time online catching up with various conversations and topics of their interest.

When one wishes to get the latest update on news, entertainment, movies, music as well as catch up with what is happening in a particular community of interest as well as catching up with friends and forums besides checking out for new product releases etc where will he find the time to browse through all the sites day after day?. Well this is where the RSS Feeds and other services come into picture.

Combined with services like Seesmic, FriendFeed, Twitter and Flickr uploads etc, the people get to know the latest post, the latest content as well as the latest updates on the other communities and networks of their interest as well as of their friends, products and so on. Such services are able to filter information and content as the individual wants it and bring the latest update to him on his mobile at all times.

Though the individual has subscribed to hundreds of sites, they do not visit each site all the time to check out the information, rather they use the feeds to alert and bring them the latest updates and deliver them in more meaningful and organized manner.

As a marketer, it is not enough for you to be present in social networks and participate in Social interactions through building your own blogs, forums and so on. You will need to use these social content tools to keep your customers and those that are interested in your products and services updated with the latest news and information that you are putting up as content, least they miss out on visiting your site and checking out the news.

Similarly using feeds you can also keep a watch on what your competitors are up to and get a feel of the mood of the market too. Imagine your customers having subscribed to over a hundred different forums and platforms. They are unlikely to keep a watch on and check out what is happening on your site and might miss out on a product safety announcement that you might have made recently.

By making use of feeds and instant messages, you are able to bring this important information to your customer’s attention and thereby enhance his product awareness which is sure to result in increased loyalty to your product as well.

Events and calendars too can be very creatively used by the marketers to provide very useful information to the interested customers about the various events that they have planned. By giving details of date, time, place, event details etc you can cajole the customer to attend the event be it a sale or a promo event.

It would be worthwhile spending some time and checking out the various sophisticated tools and services that are available on the social media channels. Check out services like last.fm contains features that enable it to keep a track of the music that you liked or listened to through I tunes etc and accordingly provides you with calendars and events of artists that you are likely to be interested in.

Similar such services are available with many others like Yahoo with their Eventful and Upcoming which lets the customers demand a particular event from you and you can in turn confirm their demand. Such options help you get closer to the niche customers who are listening and following you.

Technology has brought about multi-media capabilities and many advanced communication applications and tools that enable you to connect with your customers and send them audio, video, photo as well as text updates instantaneously and make sure that you get their attention.

The more you invest on understanding the capabilities of the social media channels, the better you will be at trying out a mix of channels and tools to build an effective marketing communication strategy.

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