Human Capital Management – Meaning and Important Concepts
To understand the meaning of Human Capital Management let us first find out the meaning of “Capital”. What does the word “Capital” stand for? Capital refers to already produced durable goods which further contribute to the production of goods and services. In simpler words, capital refers to any produced good/service which enables an individual/organization to […]
HR Professionals and the Law: The What, Why, and How of Awareness of Laws
Why HR Professionals Must be Aware of the Laws of the Land Like all entities, corporates are expected to function according to the laws of the land and they must also follow the various rules and regulations that are in vogue in the specific countries and regions in which they operate. In recent years, noncompliance […]
What Makes Some Cities and Regions Hotspots of Innovation
Why Do Silicon Valley and Bangalore Score over Regions and Cities? Silicon Valley in California State in the United States and Bangalore in India, as well as Shanghai in China, are known to be hotspots of innovation wherein they attract the best talent and the most number of startups as well as entrepreneurs compared to […]
Operations Scheduling and Workplace Planning
Introduction Scheduling and workplace planning is the final step in operation planning and design. Operation’s scheduling and workplace planning is implemented during transformation of input to output. Scheduling deals with production of required quantity of product within the required time frame. Workplace planning deals with allocation of resources with priority to work job with first […]
Roles and Responsibilities of a Store Manager
Retail Store A fixed set up or location offering merchandise in small quantities to the consumers for their end-use is called a retail store. Store Manager An individual responsible for managing the overall functioning of the store is called a store manager. A store manager takes care of the day to day operations of the […]
When one looks at the various social media channels and the traffic that flows through the various networks, you will be surprised at the amount of conversation and exchange of information that is taking place.
As an individual it is but natural that every one of us would be logging in to several networks almost on daily basis and pursuing our interests. When you wish to study Social Media from the perspective of a marketer interested in reaching out to the larger audience which happens to be your prospective customers, you will find that your approach to understanding of the Social Media needs to change.
Essentially you have got to change your perception from that of a Social Network user or participant to that of a Marketer which calls for looking at the Social Media from a different angle altogether.
Social Media channels can be grouped together under broad functional categories such as Platforms, Content and Networks promoting interaction. By listing all of the platforms under the said categories help the marketer to choose his channel mix appropriately.
It helps one to understand and identify the prospective customers and obtain clarity on how to engage with the customer positively.
By identifying the particular medium that is likely to be effective in reaching out to the prospective customer and prompting him to make that decision to buy you are able to build and apply specific customer centric approach and successfully reach the target audience.
Social Platforms category includes so called White Label Social Networks, Personal Social Networks as well as Wikis etc. Under Social Content, the various blogs, micro blogs, video sharing, photos as well as audio and podcast etc are covered. Social interaction platforms include the SMS, Emails, RSS as well as the various events etc.
Marketing programs at a macro level deal with the overall strategy. The media plan too contains a larger frame work of approach to using various media including print, visual and traditional media. Social Media cannot be used in isolation and it forms a subset or a part of the overall media mix that the advertiser uses to approach the consumers.
From amongst the various social media channels, it is important to identify that particular segment of target audience, map their presence in the particular platform and then choose the appropriate method of participation.
Mapping the social feedback cycle, understanding how the prospective customer makes his decision with the help of the others participating in the social media is necessary to be able to build a specific social media strategy. Social interaction forms the basis of advertising and marketing.
Word of mouth publicity tends to play a significant role in the traditional marketing and sales channels. When it comes to Social Media, the Word of Mouth assumes gigantic proportion especially in case of micro blogging, SMS and other channels. Understanding how this can aid or harm the marketer’s reputation on the Social Media helps one design an effective marketing strategy that is tailor made for this segment.
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