Change Management in Family Owned Businesses versus Professionally Run Companies
Is it easier to drive through change in family owned businesses or professionally run companies? This is a question that is uppermost on most management experts’ minds as change in any organization is hard to achieve and if there are barriers that are institutional or structural then it becomes harder to drive through change. For […]
Information Asymmetry in the Real Estate Market
Successful investors know that it is not the asset class that makes one rich. Rather it is information about the asset class that makes one rich. Therefore, if any investor were to consistently have access to information which is not available in the market, they could trade off of it and gain a handsome return […]
What is Capital Account Convertibility and How it Affects a Country
What is Capital Account Convertibility ? Capital Account Convertibility means that the currency of a country can be converted into foreign exchange without any controls or restrictions. In other words, Indians can convert their Rupees into Dollars or Euros and Vice Versa without any restrictions placed on them. The reason why it is called capital […]
Saudi Arabia’s Cash Crunch
Saudi Arabia’s Precarious Position Saudi Arabia is believed to be one of the richest countries in the world. This desert country has a vast oil-rich landmass. This has led Saudi Arabia to have connections to some very powerful allies. The United States and almost all western countries may be ideologically opposed to the Saudi empire. […]
External Loss Data in Operational Risk Management
In the previous article, we studied how a firm can collect internal loss data about the adverse events that take place within its boundaries. However, all operational risk managers know that internal events are not the only ones that can have a negative outcome. Over the years, companies have realized that even if they do […]
At times, organizations are often inspired by a variety of ideas to create products and services which can be offered locally or globally.
Generally, such products or services require the establishment of a brand or company name. Often these brands include both logo and lettering and can do a long way in advertising such products or services. Therefore, one of the most important steps in building a Brand is decide upon a brand name for the product or service one wishes to sell.
Branding is a process that allows an individual or a group of individuals the ability to provide a brand image and lettering to an idea. Upon doing so, one has a better chance of selling such items to a broader audience whether that be on a local or global level. Therefore, while the old adage “nothing happens until somebody sells something,” still stands true to some extent, at times almost seems as if the process of advertising and branding has overtaken the desire to sell.
Although branding generally identifies the company and philosophies behind same, it can also be representative of those working for such a company. This is a good thing as it generates the right type of audience to the product or service being sold based on personal relationships with those running the company. Therefore, benefiting both the organizations selling the branded product or service and the dealers buying same.
One of the most important steps in selling any product or service is the belief one holds in relation to the item. Therefore, only those who strongly believe in the products and services offered by the company are going to be good at selling same. Otherwise, one may want to work from an advertising or graphic artist perspective in relation to advertising rather than sales when it comes to time to market same.
Another step is to build a brand that maintains loyalty with its customer base and has a strong customer service department. For, having such a department in today’s world where one is both experienced and knowledgeable when it comes to helping others can be a rare find. So, companies who represent oneself has having a strong customer base and even stronger customer service department are often more successful than those who do not.
A very important step in marketing a brand is to identify the target audience before creating the logo and lettering in relation to marketing. This is because different age groups react differently to a variety of logo and lettering especially as so much is misrepresented by a variety of gangs and others using such material inappropriately.
Therefore, if one can define the brand name, logo and lettering and present same to a marketing research review panel or the like, one may be able to gain a better understanding of which audience one needs to direct their product or service to in order to create the most sales.
Still, if one can communicate the use of their product or service clearly, establish trust within the community, be that locally or globally, aim marketing at the right audience, build a base of buyers and customer loyalty and offer great customer service, then one is on their way to not only creating and advertising an excellent brand but selling one as well.
Therefore, when looking for steps in building a brand, there are many steps which one can complete to help make the creation of such brand an easier task. These include:
For, after doing so, one may just find that they are selling even more products and services than one had ever dreamed possible.
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