Strategic Decisions – Definition and Characteristics

The Rise of the Millennials The previous articles discussed the various aspects of strategy and how businesses can use different strategic options to respond to the multifarious needs of the 21st century business landscape. An aspect that is of crucial importance is the rise of the millennial generation or those born between 1980 and 1995. […]

There is a realisation and understanding that Customer Retention is beneficial and rewarding than the efforts required in finding a new customer. Marketing managers can be successful only when they know how to build an interactive ongoing interaction with their customers. The scenarios of being in tune with the customer varies from business to business. […]

Building relationship with customers in current market trends is the most important aspect that an organization should focus on. Distinction and eminence are now most sustainable and affirm for which developing good relationship with customers is must. Some of the substantial outcomes of building a quality relationship is explained below by which need of relationship […]

A sales professional in a workplace is responsible for meeting the sales targets of the organization and maintaining relationship with the existing and potential clients. He plays a central role in generating revenues for the organization. Following are the types of sales people in organizations: The Diplomat As the name suggests, a diplomat is one […]

The world is changing before our eyes and whether one actively participates in that or is a bystander, the changes affect all of us. This is true in the business world as well where resource crunch, power outages and labor unrest means that companies have to take extra precautions to survive the present times. When […]