Introduction to Online Advertising Models
If you are an advertiser and would want to know how to go about budgeting your outlay for paid inclusion, the following analysis and discussion would provide some guidelines in this regard. Of course, this section introduces the various advertising models and leaves to subsequent sections to help you prepare the actual budgets and bid […]
Corporate Reputation Management in the Post Truth Era and the Age of Fake News
What is Fake News and What is Post Truth We live in times that have been called the Era of Post Truth and the Age of Fake News where facts are facts only in the sense that they are believed by individuals alone and it does not matter whether such facts are made up, debunked […]
The Practice of CSR around the World
The last article dealt with how Corporate Social Responsibility (CSR) evolved from its early beginnings in the 1950’s to a full-fledged business imperative by the second decade of the 21st century. If we turn our gaze to the geographical evolution of the concept i.e. the way in which businesses in different regions across the world […]
The Nature of Relationships
Introduction Any relationship involves human element. A human interaction can greatly affect the business and its relationship with the customer. This fact is the back bone of the services industry. The customer interaction can be one on one basis, over a phone, email, chat etc. Hence these interactions are going to determine whether customer is […]
Advertising Agencies – Meaning, its Role and Types of Agencies
“The work of a tailor is to collect the raw material, find matching threads, cut the cloth in desired shape, finally stitch the cloth and deliver it to the customer.” Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to […]
Companies that are responsible for the production and distribution of products have a lot on their plates. Every product has a particular lifecycle. In order for that lifecycle to last as long as possible, some considerations need to be made. A successful product manager is always vigilant in their efforts to do what’s best for the product they’re selling.
Whenever you’re dealing with a product that’s in high demand, you will naturally have a large number of competitors trying to take a slice out of your market share. It’s wise to look at what the competitors are doing well and incorporate those aspects into how you do business. Be careful with this pursuit as it creates the potential that you could lose track of your identity as an organization.
The amount of data surrounding any product is astounding. The quantity of the data you have collected means nothing if you are unable to do anything with the data though. You have to be able to look at the facts and figures and see how those digits fit into the grand scheme of things. Using this information, you should be able to forge a plan for how you will proceed in the future.
Saying that the customer is always right might sound cliche, but it couldn’t be any truer. Your customers are the ones who go out and buy your products in massive amounts. You need to keep their needs in mind as you’re working to maintain the current position of your projects and design new products. Your investment in them will pay dividends later on down the line.
During the production process, you might feel tempted to cut costs in the hopes that you can maximize profits. It’s important to avoid cutting costs so much that you diminish the overall quality of product. You have to have a product that’s both affordable for you and the people you want to buy it. Customers have so many options out there that it’s only right that your product ranks at the top of their list.
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