Dividend Discount Valuation: H Model
The dividend discount model makes a lot of assumptions. Some of these assumptions are not considered to be viable by analysts. For instance, consider the assumption regarding growth rates. During the horizon period, the analyst estimates that the growth rate will be high, let’s say 10% or 12%. Then, when the terminal value is to […]
Capital Budgeting and the Treatment of Inflation
Forecasts Spread Over a Period of Time Inflation is an ever persistent condition in today’s economy. The purchasing power of money has been reducing year after year for decades now. Apart from the occasional recession where money may gain real value, the usual case is a loss of value. Investors are investing money today. They […]
Convertible Notes and Startup Funding
Startup firms usually receive their funding in the form of debt or equity. Some newer ways of providing funding to the startups, which are different from both debt and equity, are still being explored. However, there are many creative ways of funding startups within the debt-equity realm as well. One of these ways is called […]
Deutsche Bank: The Fall of a Giant
The European banking system has been in a bit of a crisis in the last few years. Major European banks have not recovered from the low valuations that they received during the 2008-09 banking crisis in the United States. American banks seem to have recovered from the shock and are close to their previous valuations. […]
Bears in the Bond Market
If certain high profile fund managers and bond investors are to be believed, then the bond market has just slipped into a bear market. They are not talking about the usual tightening of the Fed’s interest rates. Interest rates have risen several times over the past few years. However, every time they return to normal. […]
When we talk about social media, we often refer to companies like Facebook, Instagram, Twitter, and LinkedIn. However, in the past few years, another company has emerged as a huge player in the social media space. This company has created an application that is known for having high levels of user engagement. The application being talked about is TikTok.
TikTok has taken the world of social media by storm. This is because millions of people are using this application to create content. This application is very successful amongst the younger target audiences. As a result, Bytedance, the Chinese company which has created TikTok has become the most valuable start-up in the world. The company is valued at close to $280 billion.
However, despite its high levels of user engagement, TikTok seems like an application that is not meant for entertainment only. Most people around the world are not clear as to how TikTok generates revenue and how it has become one of the most valuable applications across the world.
In this article, we will explain the business model of TikTok which enables it to generate significant amounts of profitability.
The business model of TitTok is that it allows users to create, watch and share 15-second videos. These videos can be made catchy since TikTok allows the users to choose from various background filters and various sounds. The application has been downloaded and installed more than 315 million times across the globe!
Even though TikTok is a free app from the consumer's point of view, it still has various revenue streams which it can draw upon. TikTok has developed various forms of advertisements that it uses to make money on its application. Some of the most prominent revenue streams have been listed in the article below:
TikTok has been tight-lipped about the profit that it generates. The company does not share too much information. Also, since it is based in China, there is even more opacity as information shared for regulatory purposes is also not known. However, some estimates show that TikTok derives most of its revenue from China.
Estimates suggest that the company generates 80% of its revenue from China. However, the company is now trying to diversify into the global marketplace. The company faces a significant challenge as it has been banned in several countries because of the fear that it may be sharing user-generated data with the Chinese government.
Your email address will not be published. Required fields are marked *
