Customer Relationship Management – Meaning, Need and Steps in CRM
February 12, 2025
Every Management student and future Business Manager would do well to study and understand more about how certain Organizations build brand leadership and keep growing. Some of the global brand names like Apple, Sony, Reebok, Nike, Samsung, and companies like Dell, IBM, HP, Xerox, GE, Motorola not to forget a host of other technology Companies […]
For any marketers, it is of supreme importance to understand a consumer mind and also current level of brand knowledge among consumers because this understanding lays foundation for formulation of marketing communication strategies. Hypothetically, marketers should be able to construct such mind print; but as this knowledge resides in consumer mind, task become difficult. Marketers […]
The main purpose of marketing research is to lower the uncertainty and risk in marketing decision-making. To achieve this, several stages are followed which are depicted in the flow diagram below. Let us look at each stage meticulously. The research process begins with a brief from the client. Client may find a research partner if […]
Customer Relationship management is a two way interaction. The Organisation has got to devise ways and means to reach out to the customer and more importantly receive the feedback received from the customer. There are two important aspects to be considered in a Customer Relationship Management. First is the customer interaction in terms of quality […]
What is Corporate Governance? Corporate Governance refers to the way a corporation is governed. It is the technique by which companies are directed and managed. It means carrying the business as per the stakeholders’ desires. It is actually conducted by the board of Directors and the concerned committees for the company’s stakeholder’s benefit. It is […]
Sales management helps in the achievement of sales targets within defined deadlines through effective planning and budgeting.
Through effective sales management, individuals generate revenues and earn profits for the organization.
It is essential for the sales professionals to understand the value of time. One must fulfill commitments and there should be no turn backs in the same.
Time management and Planning play an important role in Sales Management:
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