Brand Value Measurement – Models for Calculating Brand Value
Brands have a certain value in the market as well as in the balance sheets of the organization that owns the brand. This is a matter that has been agreed upon by the industry. The accounting of the brand value and the methodology for calculation of the brand value is widely debated. When organizations pay […]
Evolution of Relationship Marketing
Marketing Management has evolved to become a multi faceted and all embracing science over a period of time. Studies in Marketing do not involve the 4Ps anymore. The markets, geographies, the consumer segments have changed leading to multi tier and complex networks and relationships. Marketing Managers of today are no longer following the same rules […]
How to Maintain Competitive Edge in Service Industry
In the present times, doing business has become an extremely competitive game. This is true not only for the product industry but to the service industries as well. In case of service industry, the competition to be at the top and be the market leader is tougher simply because of the fact that service is […]
International Retailing Branding Strategies
Over the years, the retailers have adopted several unique strategies and ways of dealing with the challenges. We shall briefly discuss the two major strategies adapted by the international retailers in their areas of global operations. Differentiation by Unique Customer Experience Some of the features that highlight the international retailer product is the standardization in […]
What, Why and How of E Business
For long Businesses and Organisations have been Customer oriented. They have moved from product and service mindset to Customer Satisfaction and Customer Delight mind set. The Customer expectation defined the marketing and business strategies of the Organisations. Organisations have begun to listen and tune in with the markets and customers to improve its product delivery […]
Getting to know all about E Marketing and how business is transacted online is important for every student of business management as well as for professionals. Online selling is picking up and growing. More and more people are beginning to find it convenient to shop online. With robust systems for financial transactions in place, consumers are beginning to gain confidence in shopping online and making payments.
Understanding all about E marketing begins with understanding how the internet works, how the customers search for information and data. Further on you will need to know all about how Search Engines work, how they gather the data by going through thousands of web pages, filter the content and produce the list of relevant websites within a matter of few seconds.
From there on you will need to learn all about building web pages with SEO content and other technical features that will ensure that the traffic is directed to the website. Your website therefore is your identity on the internet.
You will need to understand all of the technicalities that go into building web pages, hosting the same as well as ensuring that the web page is so constructed and managed that it continues to be one of the top listed references.
No doubt the technical aspects of web page hosting is the domain of SEO experts. But then as marketing or business managers, it helps to know the relevant details of how things work in this scenario so that you are in a position to work better with the developers and add value.
Websites will need to be continually upgraded with content as well as functionality. Sometimes the changes in marketing or selling strategy, changes in the business structure or the Company in terms of mergers etc or the changing technology environment might warrant changes to the website functionalities.
In line with the communication strategy the website might need to go through periodic changes too. On the other front the site has to be continually upgraded to ensure better search ability too. Understanding these technical issues will help you identify problems as well as solutions that you might encounter in building your online sales model.
Search engines mine the data from thousands of web pages using sequential processes known as crawling, indexing and ranking. Sometimes the website architecture may not be sufficiently geared up to allow the search engines to extract the required data from the web pages easily and hence your site may not be getting listed right at the top of the list and you might be missing out on all those customers who are looking for making their online purchases right now.
Technical glitches like slow server response time or page loading time can cause the search engine to skip your website and go forward. Several shortcomings in the content of the website can also contribute to the reason why your website might be figuring at the bottom of the list.
Apart from non SEO Optimized content, there can also be problems with site registration that obstructs the search engine from accessing data from the web pages. There can be several issues with Java script and flash that can obstruct easy retrieval of content by the search engines.
If your website content has too much of multi media objects with very less of extractable data or text, your web page may be easily by passed by the Search Engine.
Understanding some of the common technical issues related to website and content can help you work with the technical developers and come up with solutions that help in ensuring that your online business is on the right track towards progress.
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Mapping Customer Behaviour and Pattern is the starting point of E Marketing
February 12, 2025
