Different Levels of a Process – Viable System Model
An organization can be viewed as a collection of processes. At the grass root level, an organization is nothing but an arrangement of humans and technologies in a specific manner to achieve pre-determined objectives. However, work is divided amongst various processes to increase efficiency and effectiveness. However the functions of all processes are not the […]
Practicing Socially Responsible Practices Internally
In previous articles, we have seen how companies need to adopt CSR as a business need and imperative. The role of media and advocacy groups was discussed as well. In this article, we turn to a crucial but often neglected aspect of a company’s social responsibility i.e. the need to be socially conscious with its […]
Maslows Hierarchy and Employee Engagement
How to tap the potential of employees who are not actively engaged or are disengaged? Yes, the management studies conducted over last few years have revealed that only 11 percent of the total employee strength is actively engagement and feels a strong commitment towards their work and workplace. The rest 89 percent of the employees […]
The Argument for Sweatshops
The term “sweatshops” has been used a lot by the American media or the media in developed nations at large. The sweatshops refer to subcontracting arrangements that big multinational firms like Nike and Adidas have with subcontractors in third world countries like Bangladesh. The provisions are made to exploit the low cost of labor present […]
Joining Groups on Linkedin
In today’s time, LinkedIn has become a great tool to network. And because of the Group concept, you can get access and network with more and more people than an individual people search. If you know how to make optimum use of this group feature, it is very powerful tool. Now let’s get into a […]
Getting to know all about E Marketing and how business is transacted online is important for every student of business management as well as for professionals. Online selling is picking up and growing. More and more people are beginning to find it convenient to shop online. With robust systems for financial transactions in place, consumers are beginning to gain confidence in shopping online and making payments.
Understanding all about E marketing begins with understanding how the internet works, how the customers search for information and data. Further on you will need to know all about how Search Engines work, how they gather the data by going through thousands of web pages, filter the content and produce the list of relevant websites within a matter of few seconds.
From there on you will need to learn all about building web pages with SEO content and other technical features that will ensure that the traffic is directed to the website. Your website therefore is your identity on the internet.
You will need to understand all of the technicalities that go into building web pages, hosting the same as well as ensuring that the web page is so constructed and managed that it continues to be one of the top listed references.
No doubt the technical aspects of web page hosting is the domain of SEO experts. But then as marketing or business managers, it helps to know the relevant details of how things work in this scenario so that you are in a position to work better with the developers and add value.
Websites will need to be continually upgraded with content as well as functionality. Sometimes the changes in marketing or selling strategy, changes in the business structure or the Company in terms of mergers etc or the changing technology environment might warrant changes to the website functionalities.
In line with the communication strategy the website might need to go through periodic changes too. On the other front the site has to be continually upgraded to ensure better search ability too. Understanding these technical issues will help you identify problems as well as solutions that you might encounter in building your online sales model.
Search engines mine the data from thousands of web pages using sequential processes known as crawling, indexing and ranking. Sometimes the website architecture may not be sufficiently geared up to allow the search engines to extract the required data from the web pages easily and hence your site may not be getting listed right at the top of the list and you might be missing out on all those customers who are looking for making their online purchases right now.
Technical glitches like slow server response time or page loading time can cause the search engine to skip your website and go forward. Several shortcomings in the content of the website can also contribute to the reason why your website might be figuring at the bottom of the list.
Apart from non SEO Optimized content, there can also be problems with site registration that obstructs the search engine from accessing data from the web pages. There can be several issues with Java script and flash that can obstruct easy retrieval of content by the search engines.
If your website content has too much of multi media objects with very less of extractable data or text, your web page may be easily by passed by the Search Engine.
Understanding some of the common technical issues related to website and content can help you work with the technical developers and come up with solutions that help in ensuring that your online business is on the right track towards progress.
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