The Economics of Blue Bonds
Oceans account for over 70% of the surface area of the earth. This makes them important for life as well as for commerce. More than 90% of the international cargo around the world passes through water. Also, millions of people depend upon the ocean for their livelihood. Tourism and fishing and many other such occupations […]
Financial Modelling Heuristics
A heuristic is a technological term for what is known as a “thumb rule” in common parlance. In the previous article, we discussed the guidelines which need to be followed from a conceptual point of view. However, in this article, we will discuss heuristics more from a technical standpoint. The common points which need to […]
Customer Loyalty and Satisfaction
Most of the organizations have murkiness in considering customer loyalty and satisfaction. They feel that both are same and a satisfied customer is always loyal to them. But this is not true as the customer can be delightfully satisfied but he may be or may not be loyal. This is because satisfaction an emotional and […]
Internal Planning for Effective Operations in Warehousing Projects
Globally outsourcing 3PL Market is growing fast. In the US, the industry is expected to reach over $150 billion as compared to a global estimate standing at $450 billion as per industry experts estimates. Companies aiming for aggressive growth in global scenario recognize the need to partner with 3PL logistics providers to be able to […]
Time Management and Planning in Sales Management
Sales management helps in the achievement of sales targets within defined deadlines through effective planning and budgeting. Through effective sales management, individuals generate revenues and earn profits for the organization. It is essential for the sales professionals to understand the value of time. One must fulfill commitments and there should be no turn backs in […]
You must have heard it from one and all that no Company has a choice when it comes to being present and marketing through Social Media Channels. Understanding of the various media channels, their capabilities, the kind of audience and community that participates in a particular platform helps in designing or choosing the right mix of media platforms and channels for one’s marketing strategy using Social Media Channels.
Social Networks, Social Interaction and Social Content are some of the broad categories of Social Media Channels. In the Social Content category are covered the various types of blogs, audio and video sharing, micro blogs as well as podcasts etc.
Blogs are an effective medium for marketers to use as a platform or a sounding board to talk about themselves, their Company, their philosophy and values in addition to their ideas, their product and services etc. By listening to and sharing interaction with the audience, they can gather informative ideas and suggestions that help future product development as well as build an online reputation and brand loyalty.
Micro blogging refers to a type of blogging that uses very quick, small and short messages either in audio, text or video forms. As the name implies, the messages are very short and crisp and usually refer to an present event, a comment about an event and broadcasting of a news clip etc. Though instant text messaging is the most popular form of micro blogging, video clips are also fast becoming popular too.
Micro blogging has tremendous capacity and capability to relay news instantaneously. Unleashing this power can be of great value to marketers. The power of micro blogging is evident in the cases where news of any international political event or a catastrophe is relayed to the entire world in an instant, even before the same is picked up by the news or TV media or is officially announced.
Twitter, is perhaps the most famous micro blogging medium that has caught the fancy of people all across the world. Besides this there are several services such as Jaiku, Seesmic as well as Status updates in Facebook, My Space, Google+, Google Buzz etc. are the best examples of Micro blogging services.
Subscribing to micro blogging is very fast and easy. All you need to do is to register with a site like Twitter which shouldn’t take you more than a few minutes. Then it takes a few minutes for you to search for your favorite micro blog sites and click follow.
Check out your contact list and navigate through to build your contacts through sending invites to friends and interested audience. By posting your own tweets on any interesting topic, event, thought or information that is likely to be of interest to your audience, you can post tweets and those interested will begin to follow you and the link keeps building.
As the technology is evolving, the social media channels to have adapted to multi-media technology. The latest in the Micro blogging platform are the pod casts and video messages. It is no doubt that audio and video contents especially a video can deliver a message more effectively than a simple text message.
Podcasts are nothing but the channel of delivering audio message to the interested community/audience. What makes podcasts different is that the delivery mode of the podcasts. Podcasts consist of recorded audio files that are delivered to the subscribers device. The subscriber then has the freedom to choose the time and place when he would wish to listen to the broadcast.
The point to be noted here is that the choice of engagement lies with the audience and not the originator of the message or the marketer.
Providing information to the audience, customers or subscribers using a video clipping or short film is also possible through micro blogging.
A picture can say a thousand things more effectively than a text message and it is able to capture the attention of the audience instantly. This medium when used effectively can be most powerful in spreading awareness, brand building and building loyalty of the customers as well as in helping the prospective customers make up their mind to go for your product.
The power of the visual medium can be seen when instant videos of customers talking about their live experiences about an airline, hotel or any product is circulated amongst the members of the community. Such video clips show the actual reality and can effect the community a lot more than text messages and thus engage them instantly.
Going through YouTube as well as other videos of commercial business organizations like Home Depot or Charity etc provide valuable clue and understanding of how to use micro blogs effectively.
Micro blogs, especially the podcasts and videos are being used by Social sector, NGOs as well as health and education sector etc very effectively for, the medium lends itself to a global delivery at negligible costs.
At the end, it is helpful for the marketers to remember that these Social Media channels hold great influencing power as well as contributory power of millions, not to forget their global impact and reach.
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