MSG Team's other articles

11060 Role of Attitude in Employee Relationship

The performance of an individual is largely dependent on the relation he/she shares with his/her colleagues. It is really important that individuals are friendly with their colleagues so that they can discuss several issues with each other and come to a conclusion best suited to all. No individual can perform alone. Tasks are accomplished at […]

9745 HR Scorecard: Aligning People, Strategy, and Performance

HR Scorecard Aligns People, Strategy, and Performance Organizations consist of people who perform the needed work for them. Also, such work is determined by the strategies that the organizations plan for the year or quarter ahead. Thus, it can be said that while the organization strategizes, the people implement the strategy. In this context, there […]

10614 Performance Management – Integral Component of Talent Management

Performance management is an integral component of talent management that is aimed at ensuring that organizational goals are being met effectively and efficiently through individual and collective performance. It can thus encompass an individual employee, a department, a team, or even a process to build a service or a product. Dr. Aubrey Daniels in late […]

11679 Types of Management Training Programs

Training programs play a crucial role in honing skills of employees, making them responsible, productive, efficient and well rounded managers. Let us go through various types of management training programs: Employees need to be trained on how to interact with their fellow workers and superiors. Not many people know how to behave at the workplace. […]

11150 Role of Motivation in Employee Behaviour

Every organization expects its employees to behave sensibly, adhere to the rules and regulations and follow the codes of conduct. There has to be some ethics at workplace, where every individual is morally responsible for his/her own behaviour. Do not attend office just to receive your monthly paycheck. Yes, money is a strong motivating factor […]

Search with tags

  • No tags available.

Do you see various shapes in a crumpled ball of paper? Do you see various colours in a drop of oil mixed with water? If your answer is yes, then certainly you value creativity.

Creativity is nothing but the process of creating something unique and new. Creativity indeed plays a crucial role in organizations at all levels. Following same old techniques might not yield results everytime. Remember, change is inevitable. You just can’t stick to what was taught in your school or college. Creativity is reaching to innovative solutions, new ideas, unique concepts through brainstorming, discussions and healthy communication among employees.

You need to understand that same policies can’t be applied everywhere. Can you apply the same strategy while selling a home and while selling a pen? Absolutely NO. There has to be some difference.

Let us understand the same with an example:

Company A deals into many consumer products and recently came with a new product - Toothpaste. The toothpaste was introduced as an effective remedy to plaque, tartar and even stains on teeth due to excessive tea, coffee and nicotine. Let me ask you a question.

Do you think the brand “toothpaste” would survive if Organization A does not market the product with additional features and benefits over the years? Two years down the line, probably, you might introduce a scheme where the end-user would get a tooth brush free with the toothpaste or say the packaging can be little more innovative and attractive, or the toothpaste can come in various exciting new flavours. It can be anything. Who decides all this? Yes, it is actually you, who work as responsible employees in their respective organizations.

Remember, your company is not paying you for simply marking your attendance and delivering only as per your key responsibility areas mentioned in your offer letter. Let me be very honest, if you have such an attitude, you might survive in the organization but would never grow professionally. In simpler words, creativity is all about taking challenges and thinking out of the box. Why do you always have to follow your Boss’s instructions? Of course you have to follow what he/she says but you can always apply your own brains and come out with something exciting and different. Being physically present in the office does not help. You need to think little differently from others. Think as to how can you make your product or brand better than your competitors. Think as to how you can make your products an instant hit among your target audience.

Without creativity; you will soon start finding your job monotonous and a mere source of burden. Do not always follow the path shown by your mentors. Sit with your counter parts, discuss, and most importantly brain storm ideas. Being creative is no rocket science; you just need to be passionate towards it.

Let me do a simple exercise with you:

I will give you a word and please write down whatever comes to your mind on a piece of paper.

The word is Beautiful.

Let me just jot down my thoughts.

For me Beautiful is:

Flower, My mother, Weather, Hill Station, A party Dress, Bangles, girls, Angelina Jolie, small baby girl in my neighbourhood, surroundings, society park and so on. Did you see the difference? One single word and many thoughts. I am sure the same is the case with you as well.

In the same way, if you have to market a Soft Drink, do not blindly follow what your seniors have been doing all this while. A soft drink can be low in calories, healthy, full of nutrients, available in various flavours, available in pet bottles or even tetra packs etc.Remember, Google does not have all the solutions. Sometimes it becomes really essential to follow what your heart says. Do what you love to do. Be creative and enjoy your work.

Article Written by

MSG Team

An insightful writer passionate about sharing expertise, trends, and tips, dedicated to inspiring and informing readers through engaging and thoughtful content.

Leave a reply

Your email address will not be published. Required fields are marked *

Related Articles

Creativity and Entrepreneurship

MSG Team

Communication and Employee Development

MSG Team

Benefits of Employee Multitasking

MSG Team