MSG Team's other articles

12907 Corporate Corruption and the HRM Function: Legal, Ethical, and Moral Perspectives

What is Corporate Corruption and how pervasive it is? While we are all aware of corruption in the governmental and public sector entities, the lesser reported aspect of corporate corruption is something that does not yet get the coverage and attention it should. This is because unlike corruption in other spheres and walks of life, […]

10087 Job Rotation – Meaning and its Objectives

Job Rotation is a management approach where employees are shifted between two or more assignments or jobs at regular intervals of time in order to expose them to all verticals of an organization. It is a pre-planned approach with an objective to test the employee skills and competencies in order to place him or her […]

8781 Relationship Building at Workplace – An Overview

Let me first ask you all a question. Where do individuals spend the major part of their day? Yes, it is their respective organizations – a place where people work to earn their bread and butter. Do you think you can afford to have enemies at a place where you spend eight to nine hours […]

12074 Youth Unemployment and Causes

Youth unemployment is being recognised as one of the problems that could grow into global proportions in the coming years causing social and economical problems for the societies. Youth entrepreneurship is being look at as an alternative besides other methods of creating employment opportunities. However, there is a need for global recognition and promotion of […]

11359 Some Thoughts on Specialized and Niche Management Programs

Many management programs are offered by leading business schools that specialize in a particular nice or field of management. Prominent among these programs are the specialized courses offered in Systems, HR, and Finance. For instance, the business schools in Asia like the IIMs (Indian Institute of Management) and XLRI (Xavier Labor Relations Institute) along with […]

Search with tags

  • No tags available.

Do you see various shapes in a crumpled ball of paper? Do you see various colours in a drop of oil mixed with water? If your answer is yes, then certainly you value creativity.

Creativity is nothing but the process of creating something unique and new. Creativity indeed plays a crucial role in organizations at all levels. Following same old techniques might not yield results everytime. Remember, change is inevitable. You just can’t stick to what was taught in your school or college. Creativity is reaching to innovative solutions, new ideas, unique concepts through brainstorming, discussions and healthy communication among employees.

You need to understand that same policies can’t be applied everywhere. Can you apply the same strategy while selling a home and while selling a pen? Absolutely NO. There has to be some difference.

Let us understand the same with an example:

Company A deals into many consumer products and recently came with a new product - Toothpaste. The toothpaste was introduced as an effective remedy to plaque, tartar and even stains on teeth due to excessive tea, coffee and nicotine. Let me ask you a question.

Do you think the brand “toothpaste” would survive if Organization A does not market the product with additional features and benefits over the years? Two years down the line, probably, you might introduce a scheme where the end-user would get a tooth brush free with the toothpaste or say the packaging can be little more innovative and attractive, or the toothpaste can come in various exciting new flavours. It can be anything. Who decides all this? Yes, it is actually you, who work as responsible employees in their respective organizations.

Remember, your company is not paying you for simply marking your attendance and delivering only as per your key responsibility areas mentioned in your offer letter. Let me be very honest, if you have such an attitude, you might survive in the organization but would never grow professionally. In simpler words, creativity is all about taking challenges and thinking out of the box. Why do you always have to follow your Boss’s instructions? Of course you have to follow what he/she says but you can always apply your own brains and come out with something exciting and different. Being physically present in the office does not help. You need to think little differently from others. Think as to how can you make your product or brand better than your competitors. Think as to how you can make your products an instant hit among your target audience.

Without creativity; you will soon start finding your job monotonous and a mere source of burden. Do not always follow the path shown by your mentors. Sit with your counter parts, discuss, and most importantly brain storm ideas. Being creative is no rocket science; you just need to be passionate towards it.

Let me do a simple exercise with you:

I will give you a word and please write down whatever comes to your mind on a piece of paper.

The word is Beautiful.

Let me just jot down my thoughts.

For me Beautiful is:

Flower, My mother, Weather, Hill Station, A party Dress, Bangles, girls, Angelina Jolie, small baby girl in my neighbourhood, surroundings, society park and so on. Did you see the difference? One single word and many thoughts. I am sure the same is the case with you as well.

In the same way, if you have to market a Soft Drink, do not blindly follow what your seniors have been doing all this while. A soft drink can be low in calories, healthy, full of nutrients, available in various flavours, available in pet bottles or even tetra packs etc.Remember, Google does not have all the solutions. Sometimes it becomes really essential to follow what your heart says. Do what you love to do. Be creative and enjoy your work.

Article Written by

MSG Team

An insightful writer passionate about sharing expertise, trends, and tips, dedicated to inspiring and informing readers through engaging and thoughtful content.

Leave a reply

Your email address will not be published. Required fields are marked *

Related Articles

Creativity and Entrepreneurship

MSG Team

Communication and Employee Development

MSG Team

Benefits of Employee Multitasking

MSG Team