Cultural Levels and Business
February 12, 2025
Persuasion skills are extremely important for sales and marketing professionals as they are paid not only to interact with potential customers but also motivate them to invest in organization’s products and services. Overall performance of marketing and sales professionals is measured by the number of clients they could tap for their company. Marketing is the […]
Recent studies have shown that many employees are less willing to accept relocation offers from their employers. The most important factor related to their willingness to relocate is their spouse’s willingness. Couples prefer working in the same city once they get married and in rarest of the rare cases they are willing to move. It […]
Imagine what would our life be without any mode of communication among individuals? The world would have been a dead place where no body could interact with each other or communicate amongst themselves. There would be no knowledge sharing and great ideas could never be implemented. In a layman’s language, communication simply helps in the […]
Donald Trump has raised the issue of America’s crumbling infrastructure during his election campaign. He has periodically mentioned that American economy needs a bout of infrastructure spending. Estimates state that the infrastructure overhaul will cost the Trump government more than $1 trillion. However, the United States is already deeply in debt. Even though they have […]
Countries have long since realized the importance of furthering their interest by supporting the International Trade and Exports from in house and actively supporting the industries to become globally competitive. Besides this objective, many governments also aim to promote Foreign Direct Investment into the country and encourage Multi National Companies to set shop and manufacture […]
Visual Merchandising plays an important role in increasing the sales of any retail store. The presentation and display of the merchandise play an important role in attracting the customers into the store and prompting them to buy the products.
Mannequins in simpler words also called as dummies play an important role in visual merchandising.
The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help the customers to know about the latest trend the store offers without sometimes even bothering the sales representative. It is the attractive mannequin which pulls the customer into the store.
Up selling is a sales mechanism where the sales representative strives hard to convince the customers to buy extra items or expensive merchandise and thus increases the revenue of the store. The entire credit goes to the sales representative in case of up selling who influences the customers to take home additional and expensive merchandise in addition to what they are already buying.
Example
Mannequins help the customers to understand what would look good on them. The customer might not understand how a particular bag would look with a particular dress or for that matter which fashion jewellery would add elegance to a particular outfit.
The retailer must smartly decide the entire look of the mannequin.
Sandra went to buy a nice dress for her office party. The mannequin wearing a blue dress at a retail store immediately caught her attention and she decided to buy it. The retailer had sensibly also added a blue neckpiece and a trendy clutch to the mannequin for the complete look.
Sandra was not very sure what she wanted to wear along with the dress. The moment she saw the mannequin she knew what would look good on her. Not only did she purchase the dress but also the neckpiece along with the clutch. An example of upselling.Sometimes you can’t decide what all would look good on you; a mannequin helps you decide the same.
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