Retail Merchandising
Merchandising Retail Merchandising refers to the various activities which contribute to the sale of products to the consumers for their end use. Every retail store has its own line of merchandise to offer to the customers. The display of the merchandise plays an important role in attracting the customers into the store and prompting them […]
Bargaining Power of Customers
One of the essential requirements in today’s business scenario is to realize and evaluate the bargaining power of customers. The word bargaining here does not only mean price negotiation, it is a much differentiated and broader term. Bargaining can be encompassed throughout the process of deal. The following are some of thes areas where a […]
Relationship Marketing Background and Theory
Introduction The world of business has altered a great deal in the last few decades or so, globalization and information technology has produced a young breed of well-informed customers. And so the marketing theory has also undergone changes. Service based industry is now at the forefront in the economic evolution. Therefore, to sustain a loyal […]
Key to Brand Leadership and Growth
For a long time, the marketing theories and principles of marketing experts like Phillip Kotler and others were the bible for Management and Marketing Managers. However in the last two decades, every business rule, marketing theory and guiding Organizational principles have had to be re-written, new rules for marketing have had to be defined and […]
Maintaining and Measuring Service Quality
After having attained the desired service level, the next great challenge faced by service providers is to maintain service standards at levels of excellence. This is as important, and as tough, as establishing service standards and attaining to them in the first place. There are basically two approaches that any organization can have towards maintaining […]
Who doesn’t like the thought of having a few extra bucks on hand ?. Most of us try to think of alternative methods besides our jobs and profession to earn some extra money in order to be able to realize our long cherished goals and wishes. This happens to most of us. While some who have an eye for numbers tend to gravitate towards stock markets, many think of taking up a second job and work more number of hours. Then there are those who take up MLM activity and concentrate on building a network based on their family, friends, contacts, colleagues and others.
Though there are several options that one can consider as additional or alternate employment, it is important to give each of the business ideas a thorough thought to see if it suits you in all respects and if you will be able to be successful in the same. After all everybody will not be suited to all types of business or sales and vice-e-versa.
It is quite likely that you will be invited to a meeting or one of your friends or acquaintances will drop in with an appointment to meet you and talk about the MLM opportunity.
A look at the marketing plan, selling concepts and the income generating scheme will leave you overwhelmed with so many questions. You will naturally wonder if MLM really works and if there is so much of money to be made as shown in the plan. You will wonder about the product and build up so many questions in your mind. You will also wonder if you can really make this work and last but not the least you will wonder as to what your friends and colleagues will think of you. At this point you are likely to be under slight pressure to sign up as a distributor as your sponsor would be following up with you. You are now required to take a decision. But then how do you go about making up your mind as to whether you want to start with MLM or not?.
If the above sounds familiar, there is no need to panic. Always remember that the opportunity to join the MLM network will always be available and there is no need for you to jump at it before being prepared and ready for it. If you do happen to take it up and find that you aren’t equipped to take it ahead, no issues. You will not lose anything because the business opportunity doesn’t cost you any investment.
The first point of consideration of joining an MLM network has got to be YOU. You will need to sit down and think through the entire proposal to see how you are best suited to take this up. Does it go along with your long term objectives that you have for yourself?. Do you have that kind of time and energy to focus on recruiting and building distributer networks consistently over a period of time?. Are you willing to make sacrifice of your time with your family, social activities as well as your personal time to invest into this business?. What about selling skills? Do you have good communication skills and do you like approaching known and unknown people and talking about MLM business network with them?. All these questions would have to be answered by you alone.
As the saying goes, No Pain No Gain. Therefore MLM can be a great opportunity for you to build an alternate income generation stream provided you have the energy, focus, skill set and attitude to work on this concept for a long period. It calls for balancing your life, your priorities and responsibilities along with having to take up and begin a new and additional career with MLM selling.
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Finding and Keeping Customers in Multi Level Marketing (MLM)
February 12, 2025
