Reasons for Resistance to Change
Change is an important and an indispensable part of the organizational life. It is all pervasive and hence comes the question of paying attention to the importance of building the coping and adaptive mechanisms of an organization for being current and competitive in the contemporary scenario. The phrase “Resistance to Change” is discussed hand to […]
Tips to be a Successful Retailer
Opening a retail store is no joke. It demands dedication, detailed study and meticulous planning. An individual must do his groundwork well. Plan things well in advance to avoid problems later on. It is important to do some kind of research work before taking the big leap. Browse through related websites to gain an in-depth […]
An Important Advice to Future Leaders – Your Organization is only as Strong as the Weakest Link
In this interconnected and integrated business landscape, aspiring leaders would be well advise to follow the simple rule that their organization is as strong as the weakest link and hence, they must ensure that all parts of the complex supply chain that make up their organization are equally strong. We can explain this by use […]
Introduction to Turnover Ratios
Turnover ratios (also known as efficiency ratios) are a very important class of ratios. These ratios are not only used by financial personnel but also by the people in charge of operations. However, we are going to consider these ratios from the point of view of outside investors. This is because judgments have to be […]
13 Most Common Advertising Techniques Used by the Advertisers
Today every company needs to advertise its product to inform the customers about the product, increase the sales, acquire market value, and gain reputation and name in the industry. Every business spends lot of money for advertising their products but the money spent will lead to success only when the best techniques of advertising are […]
There are primarily three models in business to business marketing:
The above model includes small locally operated businesses which are not much organized. Organizations categorized under Traditional local business model still use primitive methods of promoting a particular product or service.
Such businesses are generally not managed by professionals. Individuals with some technical and sales knowledge are appointed who run the whole show.
Methods of Promoting the Brand
Such businesses promote their products and services through discount coupons in newspapers or any other form of print media.
Advertisement in radio is one of the most powerful ways of promoting a brand. It creates awareness of a particular brand among clients. The only limitation in radio advertisements is that it is difficult for the businesses to keep a track on the results.
Local Television Advertisement reaches a wider audience. It is much expensive than print ads and radio ads but instantly creates a buzz among clients.
Businesses also create websites of their own to promote their products and services. Promoting a brand through website also has its own limitation. An organization would only benefit if clients come across the particular website and immediately call concerned officials for further assistance.
The only limitation in Traditional local small business model is that businesses find it difficult to keep a track on the results and output.
Such businesses are much more organized and technically advanced than above businesses.
Such businesses believe in promoting their products and services through social networking sites such as Facebook, Linkedin and even Twitter. Upload a nice presentation of your organization’s products and services in networking sites for clients to gather as much information as they can.
Such businesses are intelligent enough to rank their websites in search engines. Any client typing a particular keyword in Google, Yahoo, MSN or any other search engine would automatically be directed to organization’s website as per his needs and requirements. The websites are professionally managed and moderated by individual concerned who keeps a complete track on client’s comments, queries, suggestions, feedback and so on.
Search Engine Optimized Site, Social Media and Email Marketing Integrated
Such businesses use internet to its full potential. Such businesses use email marketing to promote their products and services. Business marketers make a nice presentation of their products and send it to the prospective clients through email. Make sure you call up your clients to find out whether they have received and read your mail or not?
Business marketers believe in maintaining a healthy and strong relationship with their clients so that they do not go anywhere else. Such businesses establish trust with their customers.
Such businesses promote their products through:
Ranking their organization’s website in search engines such as Google, yahoo etc so that customers do not have problems in searching the website.
Once clients arrive to the site, they are often presented with various lucrative options such as discount coupons or are asked to subscribe to organization’s newsletter, brochures, email alerts and so on.
The moment a client subscribes to the discount coupons or email notifications, organization gets its confirmed client.
Businesses also promote their brands through social networking sites and sending emails to the clients.
Such businesses do not have to spend on advertisements but can make their brands popular through sending emails to their repeat customers.
Your email address will not be published. Required fields are marked *
