Unethical Marketing Practices by Hotel Booking Websites
During the dot com boom, online travel agencies had taken the entire world by storm! Travel websites which offered customers the convenience of being able to compare and book hotels from the comfort of their home became bug business. Companies like Travelocity and Expedia have business interests all across the world. However, about twenty years […]
Social Factors affecting Consumer Behaviour
Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Social factors play an essential role in influencing the buying decisions of consumers. Human beings are social animals. We need people around to talk to and discuss various issues to reach to better solutions and ideas. We […]
The Value of a Product Manager for Companies
Product management is needed in companies that have several products and brands where the need for integrated management of the product lifecycle makes the difference between success and failure. Hence, these companies need to create the post of a product manager who can help them manage the end to end product development in a seamless […]
What is Good Corporate Governance ?
Corporate Governance is the art of directing and controlling the organization by balancing the needs of the various stakeholders. This often involves resolving conflicts of interest between the various stakeholders and ensuring that the organization is managed well meaning that the processes, procedures and policies are implemented according to the principles of transparency and accountability. […]
E Commerce and Retail Business Strategies
E Commerce is growing day by day in both B2B and B2C context. Retailing industry including Fashion Retail and Grocery retailing have caught on to the bandwagon and have begun to offer E trading or Online Shopping. In the early 1990s we saw Companies setting up websites with very little understanding of E Commerce and […]
Business to Business Marketing refers to transaction of goods and services between two or more organizations.
It is really essential to make your client feel important. Remember you will have a tough time dealing with an uneducated and confused client. Always educate your client and share all the necessary information with him/her for maximum output and increased productivity. Never push your client to purchase your organization’s products and services.
Share each and every detail with the client and let them take their own decision. Don’t rely only on verbal communication. Communicate through emails. Be careful about your subject line. A client would not bother to check your mail if your subject line is not effective.
Gone are the days when marketers used to push their brands among their customers by simple ways of promotion i.e. advertising, banners, pamphlets and so on. Make your clients aware how your organization’s products and services can benefit their operations and bring in revenue. Share online brochures, pamphlets with your client.
Communication is one of the most essential ways through which an organization shares information about its products and services with the client. In today’s scenario mere communication does not help, communication needs to be effective. Marketing representatives must not attend any business meeting without his/her business card.
Keep your business cards either in your wallet or laptop bag which you carry daily to work. Make sure your business card carries all the necessary information about you(contact number, email id) and your organization.
Sharing your visiting card is the first level of communication between you and client. Do not forget to take your client’s business card as well. Don’t be after your client’s life. Send him gentle reminders through emails.
Never write “Hi” or “Hello” in the subject line. Circulate your organization’s monthly newsletters, brochures or other regular updates through email.
Call your client once in a while. Be very careful about the mail body as well. Do not adopt a casual approach while writing emails. Highlight information wherever required.
Always personalize your emails as per the designation and responsibilities shared by the individual representing your client. Address your client by his or name. Do not share information with a single person in loop and everyone else in cc.You just can’t send the same mail to the CEO as well as the CFO as their requirements would be different. Understand the requirement first before sending mails.
Train your clients through web based trainings. Ask the clients to create their own login id and passwords. Share necessary information about your product and services in the portal itself for the client to login and go through necessary information.
Arrange online trainings where the trainer addresses even the minutest query of the client. Web meeting is one of the most cost effective ways of communicating with the clients.
Ask your customer support executives, technical staff also to be a part of the forum so that information is passed on to the client in its desired form. Ask your clients to login to your organization’s website and go through the information and other necessary details.
Occassionally arrange face to face meetings as well. Someone who can speak really well can be asked to share a PowerPoint presentation with the client. Ask your client to take notes. Let your clients access some of your organization’s information for free. Monitor the content of your website. Make sure the information shared in website is correct and relevant.
It is essential to take regular feedback of your products and services. The clients can give their valuable feedback on your website only. The feedbacks and reviews must be regularly monitored. Assign a single resource for the same.
Share a good and healthy relationship with your client. Don’t forget to wish your client on important occasions through email. It works!!
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Business to Business (B2B) Exchanges – Virtual Market on Internet
February 12, 2025
