The Promise and Peril of the Digital Economy
Much is being said and written about the emerging digital economy with all its promise of techno-utopia and the perils of technology taking control of our lives. Indeed, while some experts have cautioned against surmising that technology would solve all the problems of humankind and lead us into a future of abundance, the mainstream view […]
The Importance of Infrastructure Sector
An economy consists of many sectors. However, infrastructure is known to be the backbone of any economy. Roads, railways, electricity, and banking services are the very bedrock on which the modern economy grows. Until and unless a nation has robust infrastructure, any other industry will find it difficult to grow and prosper. In this article, […]
Classification of Retail Formats, Key Features, Advantages and Disadvantages
Retail Formats can be classified into the following categories: Store Based: Store based formats can be further classified into two formats based on the basis of Ownership or Merchandise offered. Non Store Based Classification: Non Store retail organizations focus on establishing direct contact with the consumer. This may be both personal (direct personal selling) and […]
Why Discounting is Ruining the Retail Industry?
Discounting merchandise to increase sales has always been an important strategy used by the retail sector. However, in the past few years, the number of times that this strategy has been used has increased manifold. This is the reason why the strategy is no longer as effective as it once was. The entire premise of […]
Why Does the Definition of Inflation Matter?
We discussed the definition of inflation in a lot of detail in the previous article. The previous article was meant to bring to the readers notice that the current definition of inflation is flawed. Instead a previously used definition was capable of defining the concept in a much better manner. This brings up the question, […]
Before we delve further into understanding the different types of communication models, it is important to deconstruct the basic elements which combine together to form any communication. It is important to understand these elements and their impact on their overall communication process.
The 8 basic elements of communication are as follows:
For example, a message could be sent in a written format. Alternatively, it could be sent in an audio or audiovisual format. Each channel has its own limitations. The same message may have to be constructed differently if it is transmitted by different channels keeping the limitations of channel in mind.
The noise could also refer to the technical issues which are faced during the communication process viz. disturbance in a telephone line.
Feedback is very important since it tells us whether the message has been received and understood by the receiver.
A model is widely used to depict any idea, thought or a concept in a more simpler way through diagrams, pictorial representations etc.
Models go a long way in making the understanding of any concept easy and clear. Through a model one can easily understand a process and draw conclusions from it. In simpler words a model makes the learning simple.
Let us now learn about the various communication models:
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