Chain of Command, Business Continuity Planning, and Crisis Leadership in Corporates
February 12, 2025
A place where individuals from different backgrounds, religions, communities come together on a common platform to work towards a predefined goal is called an organization. Every organization has set of principles and policies mandatory for all the employees to follow. The beliefs, ideologies and practices of an organization form its culture which gives a sense […]
Yet another achievement in the discipline of communication was the Westley and MacLean’s model of communication proposed in the year 1957 by Bruce Westley and Malcolm S. MacLean Jr. Let us try to understand this model with the help of below examples: At night, when suddenly an individual experiences the shaking and trembling of the […]
Karl Marx has often been cited as the most powerful personality in the history of human civilization. He was a philosopher while being an economist, a socialist who was also a journalist and a historian who proposed the materialist conception of history. His views regarding his areas of work and interests are collectively termed as […]
The previous article introduced the concept of leadership development and the steps that organizations can take to ensure that leaders are groomed by identifying potential leaders and then fast tracking them. This article looks at one trait of potential leaders that goes a long way in determining the success or otherwise of the leaders. This […]
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Crisis refers to sequence of unwanted events at the workplace which lead to disturbances and major unrest amongst the individuals. Crisis generally arises on a short notice and triggers a feeling of threat and fear in the employees. In simpler words crisis leads to uncertainty and causes major harm to the organization and its employees.
It is essential for the employees to sense the early signs of crisis and warn the employees against the negative consequences of the same. Crisis not only affects the smooth functioning of the organization but also pose a threat to its brand name.
Crisis Communication refers to a special wing which deals with the reputation of the individuals as well as the organization. Crisis communication is an initiative which aims at protecting the reputation of the organization and maintaining its public image. Various factors such as criminal attacks, government investigations, media enquiry can tarnish the image of an organization.
Crisis Communication specialists fight against several challenges which tend to harm the reputation and image of the organization.
Crisis can have a negative effect on brand image. Crisis Communication experts are employed to save an organization’s reputation against various threats and unwanted challenges.
Brand identity is one of the most valuable assets of an organization. The main purpose of Crisis Communication team is to protect the brand identity and maintain the organization’s firm standing within the industry.
Crisis Communication specialists strive hard to overcome tough situations and help the organization come out of difficult situations in the best possible and quickest way.
Crisis Communication Process
Organizations hire crisis communication specialists to overcome tough times as well as to maintain their reputation and position in the market.
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