Crisis Communication – Meaning, Need and its Process
February 12, 2025
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A sudden and unexpected event leading to major unrest amongst the individuals at the workplace is called as organization crisis. In other words, crisis is defined as any emergency situation which disturbs the employees as well as leads to instability in the organization. Crisis affects an individual, group, organization or society on the whole.
Crisis can arise in an organization due to any of the following reasons:
The art of dealing with sudden and unexpected events which disturbs the employees, organization as well as external clients refers to Crisis Management.
The process of handling unexpected and sudden changes in organization culture is called as crisis management.
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