Information System for Recruitment and Selection
Introduction Human resource is one of the pillars which defines a strong and successful organization. Workforce is the backbone of any organization and form integral part of its strategic plans and initiatives. Recruitment and Selection Recruitment and selection are two of the main function carried out by human-resource department. An organization undertakes recruitment under following […]
Insurance Agents vs. Insurance Brokers
Most individuals buy insurance policies through insurance agents. These insurance agents are often individuals who work on behalf of one or multiple insurance companies. On the other hand, corporations usually tend to buy insurance from insurance brokers. Individual buyers have often heard of insurance brokers such as Willis, Aon Marsh, etc. However, they don’t know […]
How to Manage Skills and Endorsements on Linkedin
Linkedin Advises: When you log in to your LinkedIn account, it sometimes comes up with a suggestion whether you are willing to endorse some of your connections for certain skills or not. In this case, you do not have to think much about which skills you need to endorse people for. A pop-up shows at […]
The Observe Orient Decide Act (OODA) Loop and Decision Making
An important concept in the field of decision making is the OODA Loop or the Observe-Orient-Decide-Act loop. This refers to the strategic advantage that a decision maker gets over his or her opponent when he or she observes the situation and orients themselves and then decides and acts accordingly. This concept was introduced primarily in […]
Major Currency Pairs in Forex Market
The Importance of Major Pairs The Forex market is a place where trading happens in all currencies. However, the volume of trade that is conducted in different currencies is very different. Hence, even though there are hundreds of currencies in the world, about two thirds of the massive $4 trillion dollar Forex volume is transacted […]
We are living in the age of technological advances. Development in our society began to happen post the World Wars, where in Industrial revolution started changing the face of economies.
With evolution of Information Technology we first heard the Radio and later the TV that could capture pictures from the air and show it on the TV box. Then came the ‘Computer’ which was aptly the magic box.
Computers and advancement of information and communication technology heralded the arrival of ‘Internet’ or ‘World Wide Web’ technology.
What a difference the Internet has made to our lives. No other invention has had such a mass transformational power over the entire human society, enterprise, business, economy as well as the political systems, education and the world communities and nations at large.
The internet is rightly called the highway that has managed to erase the borders between countries and societies and taken the human society to a different level altogether.
Take a look at our lives today. There is no aspect of our life that is not interfaced with internet in one way or the other. From an individual’s need to find a date or a suitable life partner to one’s banking, insurance and other payments as well as dining out and not to forget the online shopping, internet has managed to become the mainstream facilitator to each and every individual.
Today millions of users access and use the internet for various purposes throughout the day. They use the internet for searching, browsing, writing & communication, listening, watching news, videos, publishing copying, printing, discussions, trading and selling etc.
The list of activities and choices that the internet has got to offer to individuals is ever expanding. With millions of users actively looking for various products, information and services, there is a huge opportunity for the businesses to jump on to the internet bandwagon and cash in on the business opportunity that is presenting itself every minute.
Technology has helped build a platform that has enabled the businesses to cash in on the huge population and market that is now accessible over the internet and sell to them.
Take the case of Online Banking, Mobile Banking, Debit|Credit Cards, ATMs as well as online trading and other business transactions, all these have grown and happened as a result of technological advancement in terms of communication, software as well as hardware technologies.
From the time that one connected to Internet using a desktop, model and a telephone line to the Wi-Fi technology of today, we have graduated very fast making it possible to buy and sell at the click of a button. At another level the Business Processes as well as ERP coupled with various software and applications besides EDI, have enabled businesses to go ‘On Line’ with their business models.
Today no business, be it Business to Business or Business to Consumer, can ignore the huge ‘Online Market’ that exists on the internet. E Commerce was inevitable. Physical markets have literally been replaced with ‘Virtual Markets’.
E Commerce has had far reaching impact on business organisations for it has redefined ‘Market’.
E Commerce has made it possible for sellers to reach out to planet wide markets and consumers, thus changing the way business is conducted.
For every prospective Management Professional, the in depth understanding of ‘Online Marketing’ and ‘E Commerce’ have become very important.
Marketing managers have got to go back to the class rooms to learn the new rules of game in handling Online Marketing which is drastically and totally different from the traditional marketing, selling, distribution and advertising strategies.
Understanding all about Internet, E Commerce mechanisms, technologies, learning how to market online, understanding E Customer and learning to identify, build and nurture a relationship with the E Customer become the building blocks of one’s new learning.
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