Difference between Recruitment and Selection

Brand knowledge comprises of brand awareness and brand image contribute to establishing of customer based brand equity. The process is gradual and requires in-depth understanding of consumer mind. Connection between brand and consumer leads to long term partnership and loyalty. And, continued support to marketing efforts of the company. So when a company is trying […]

It is important for any team to make an assessment of their current strengths. This will provide the basis for a plan in order to increase the effectiveness of the team in order to achieve the organizational goals. Team contracts are meant to outline the ground rules for the team. It is important for the […]

Practically business ethics at the workplace connotes an alignment between what the organization values and how to go about it. It means that the all the day to day operations or activities carried out by employees are in tandem with the organizational policies without any deviations. There are however lots of myths that surround business […]

International trade is a vital component of the economy of any nation. Also, international trade is highly dependent upon exchange rates. It is for this reason that the choice of the type of exchange rate regimes is very important. To a layman, all exchange rate regimes might appear to be similar. However, the reality is […]

How do you define social exclusion sometimes practiced at workplace with people of color or minorities which technically falls within the ambit of individual preferences? So if the manager does not extend an invitation to go golfing to all members of the team, how can you conclude it is a matter of discrimination rather than […]