Metrics to Measure Credit Risk
In order to manage any type of risk, it becomes important to measure it. Now, credit risks manifest in different forms within an organization and within its environment. It is for this reason, it is important to know that there is no direct way to measure credit risk. Instead, any organization has to look at […]
Differing Perspectives on Hiring and Firing of Workers
Unemployment in the West In recent times, there have been mass layoffs in the Western world because of the ongoing global economic crisis. This has led to widespread unemployment with levels of 25% in Europe (among the youth aged between 20-25) and 12% in the rest of the continent. This kind of firing workers in […]
How Innovative HR Policies boost Employee Productivity and Organizational Effectiveness
How Innovative can the HR Function Get? Innovative Human Resources (HR) policies can go a long way in boosting employee productivity and enhancing organizational effectiveness. For instance, it is often the case that the HR Function comes up with a mix of work-related and fun related activities that employees find interesting and something they can […]
Print Advertising – Newspapers, Magazines, Brochures and Fliers
Print advertising is a widely used form of advertising. These advertisements appear in newspapers or magazines and are sometimes included as brochures or fliers. Anything written in the print media to grab the attention of the specific target audience comes under the purview of print advertising. People who read newspapers or other publications have a […]
Role of Management in Avoiding Politics
Employees indulge in politics to make their position secure at the workplace and spoil the reputation of their fellow workers. Individuals play politics for instant fame, recognition and to achieve something beyond their control in a short span of time. An organization is at loss when its employees play dirty politics. Individuals find it extremely […]
If internet has had far reaching impact on all walks of life, E trade has had similar impact on all types of businesses. No Organisation big or small, whether a global organisation or an individual owned enterprise can afford to ignore e commerce and e marketing scene. Normally we see people using internet to make their travel bookings like booking airline tickets online, make hotel reservations, look at the places of interest etc. People have also begun to shop online and buy fashion stuff as well as books and other items of interest.
Online buying has not been restricted to these alone. You may be surprised to know that cars are being bought online by customers. This new trend has had the car dealers as well as manufacturers to sit up and take notice of the changes in the buyer’s behaviour. Internet is one medium that transfers the power of information to the users.
In the case of buying a car, the process of buying is heavily dependent upon information. The fact that internet is able to provide detailed information, comparison and all details in the interactive and multimedia mode, customers find it very easy to surf the net for information about the cars.
Comparing specifications, models, and technical specs is easier on the internet for retrieving all the information about various brands can be done by the click of a button. It takes a few minutes to obtain all the information that one is looking for.
Normally this process would have taken several weeks for the interested individual to compile information. Besides the price of the car, there are several other factors that go into the purchase of a car. In the buying process, car financing, warranty as well as insurance happen to be the major determinants too.
It would be interesting to see how auto sales have taken the e-commerce route. Check out the AutoByTel website that offers a comprehensive solution to the customers to buy the car of their choice. This is not a dealer website but works like an exchange which has tied up with dealers, insurance agencies as well as accessory suppliers and other related vendors. Kelley Blue Book and Edmunds.com provide the individuals with the pricing information for each and every model of car in the market.
It allows individuals to do their research, compare prices and models to arrive at their chosen car. Then all one needs to do is to fill up the detailed form online and register with AutoByTel. The exchange then contacts the relevant dealers in the particular area and obtains the best quotes for the car, for insurance as well as the financing schemes, allowing the individual to select the best bargain.
The fact that people are buying cars on through this website shows that the purchasing behaviour and preferences of customers is changing. E commerce is providing them the alternatives. This poses the question to the car dealers as well as the manufacturers about the future of their business models. They have got to take time to understand the internet savvy customers, their behaviour, their concept of value and re design the marketing strategies. This change calls for re-engineering the entire business organisation towards E marketing and Online Selling.
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