Corporate Reputation Management in the Post Truth Era and the Age of Fake News
February 12, 2025
If you sit back and look at the kind of traffic that is going through the Internet, you might be surprised. At any given point of time millions of people are exchanging messages, chatting and conversing with one another. We might very well assume that the percentage of people using the various social network channels […]
There are various ways to create brand equity. Brand elements offer many alternatives style, logo unique selling proposition etc. Then there are marketing strategies aimed at product, price and distribution network. Here focus is on product and its attributes, correct and convincing price structure, and finally choice of product reaches consumer. Marketing communication is also […]
Take the case of any organization that is considered to be a global leader or a product leader and you will find that the recipe for success lies in the customer centered culture and approach that has been built up in the Company. The customer orientation is not limited to customer service or the front […]
There are mainly 4 methods by which we can collect data through the Survey Method Telephonic Interview Personal Interview Mail Interview Electronic Interview Telephonic Interview Telephone Interviewing stands out as the best method for gathering quickly needed information. Responses are collected from the respondents by the researcher on telephone. Advantages of Telephonic Interview It is […]
AT&T Universal Card Services entered the credit card market at a time when the market was mature and there were numerous retail banking companies dealing with credit cards. In such a situation, the company chose to introduce their credit card with a competitive edge over competition. Against a market where in customers were paying huge […]
The business landscape of the 21st century is littered with companies that have failed to keep abreast of the changing trends, ideas and the pace of technological change. In this context it is important more than ever for corporates to practice good corporate governance since an approach that is fair and ethical as well as transparent is likely to lead to greater productivity than an approach that favors short term profits and encourages cutting corners. Hence, it is pertinent to look at some of the factors that drive corporate behavior from the perspective of good corporate governance.
In recent decades, the business paradigm has shifted somewhat with corporates now engaging in some measure of socially and environmentally responsible behavior to reflect the changing times. However, it is by no means certain that the corporations have abandoned their relentless search for profits as can be seen from the spate of corporate scandals involving unethical and illegal business practices.
What is clear from the preceding discussion is that among the various factors that direct corporate behavior, the one underlying or common theme is that the interaction of markets and market players often dictates the outcome more than anything else. The prevailing view that markets know best has somewhat been challenged in recent years. Hence, more than ever, there is a need for corporates to rise to the occasion and present solutions instead of finger pointing and indulging in blame games.
Finally, corporates exist within the ecosystem of the market and hence what moves the market moves them as well. So, the factors that direct corporate behavior are often found in the market ecosystem that is prevalent in a particular country of region.
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