Conjoint Analysis – Meaning, Usage and its Limitations
February 12, 2025
What is “Business to Business Marketing” ? Let us first understand the meaning of Business. Any organization or firm actively involved in the transaction of goods and services to the consumers/end users is known as business. As the name suggests “Business to Business Marketing” (B2B Marketing) refers to the exchange of either goods or services […]
Customer retention is a crucial factor for organizational success in business. Many companies have misconceptions about customer retention in regard to assessing customer satisfaction in order to enhance business. Following are the most prominent myths in business world today. An organization should endeavor a perfect 100 % customer retention: The philosophy that an organization should […]
Corporate Governance under Fire It would be an understatement to say that corporate governance in recent years has been in the news for all the wrong reasons. Starting with the much publicized spat between the members of the TATA group which is a venerable institution with more than a hundred years of history, to the […]
In the fast changing and highly competitive world, building brands and maintaining brand leadership calls for an uncanny ability to re-write the rules of marketing as well as business. From each of the market leaders be it in computers, electronics, fashion, retail or any industry, one can identify the overall strategy that has made them […]
Human Resources are those constituents of an organization that take care of the human facets and needs of all employees within that organization. Key functions of HR in an organization are- Employee recruitment and selection. Compensation calculation and reward program management. In-house training for all employees according to skill sets. Performance calculation and managing employee […]
Focus groups are also known as group interviews or group discussions. They are used to understand the attitude or behaviour of the audience.
Six to twelve individuals are selected and either one or two moderators (those who lead the discussions) are selected. If there are two moderators, they will adopt opposite positions. It is the moderator who introduces the topic.
Discussion is controlled through these moderators. The group is watched from adjacent rooms. There are various devices which are used to record these discussions.
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