E-Pharmacy in India
The e-pharmacy sector in India has been witnessing a lot of startup activity. More than 200 start-ups have sprung up in this space, and some of them have gained considerable resources. For example, 1mg has raised more than $50 million in seed funding from American private equity firms. Medlife, which is a similar start-up has […]
Emerging Trends in Information Technology
Introduction 21st century has been defined by application of and advancement in information technology. Information technology has become an integral part of our daily life. According to Information Technology Association of America, information technology is defined as “the study, design, development, application, implementation, support or management of computer-based information systems.” Information technology has served as […]
The Rise of Protectionism and What it Means for Globalization
Globalization gone too far? Many experts believe that the pace of globalization had accelerated so much in the period starting from 1990 to 2007 that the global economic crisis that happened in 2008 revealed the drawbacks of too much integration, interconnection, and interdependence. This is seen by many as the inevitable consequence of globalization going […]
Customs Department – An Introduction
International Trade is facilitated and controlled by Countries with the help of Foreign Policy, Export Import Regulations, Schedule and Tariff of Import and Export Duties as well as Trade Laws and Regulations. Customs Department is the Federal Government Agency that is invested with Authority to conduct Customs Valuation and collect Import as well as Export […]
Strategy in Emerging Markets
Enter Low and Middle End Segments of the Market It has been found that many multinationals find their sweet spot in emerging markets when they cater to the lower and the middle end of the market segments. In other words contrary to popular perception, multinationals find that selling to these segments is much better than […]
Proliferation of information technology has increased in the last decade. Today’s organizations are acknowledging the importance of information systems. It has been accepted worldwide that information system provides competitive edge and are the bedrock for innovation. The six basic functions of information systems are capture data, transmit data, store data, retrieve data, manipulate data and display information.
The elements of an information system are customers, business processes, product services and communication technology. Design of an information system is done based on elements of the model.
Every information system has end users or customers. An information system can have internal as well as external. Customers are beneficiaries of products and services provided by an information system. Here external customers could be people visiting a website for shopping or e-commerce transaction, people searching for cooking recipe, searching for tax saving tools, etc.
Internal customer of an information system could be employee receiving salary from payroll system, employee checking inventory and stock, etc. Sometimes these employees could be the customer for the product and services, for example, employee working with a computer manufacturer could be customer of manufactured product.
For a manufacturing organization, production department would be customer for supply department. Therefore, information system requirements of each department would be different. Information systems are design to service what is best for external customers. However, information systems should be flexible enough to support internal requirements also.
The result of data transformation is products and services. An information system can generate products as well as service depending upon industry it is developed for. In clothing industry designer clothes are produced based customer’s requirement. Here completed garments are product and custom design is a service. In internet banking, customer can accomplish the entire banking task, without visiting the bank. Internet banking, therefore, is a service.
An information system can generate various types of services and products based on its design. An effective information system needs to satisfy customer expectation. An information system should provide product and service based on customer’s needs and requirements.
Business activity consists of various processes. These processes include talking to customer, understanding her requirements, manufacturing product as per requirement, provide post sales service, etc. A business process may not be structured all the time and may not be formal. An improvement in the business process directly impacts business performance. An information system can improve a business process, by providing relevant information, increasing a step in business process or eliminating a step in a business process.
Communication technology and computers are the central pieces of an information system model. Their presence is required to deliver efficient business process and customer delighting products and services. Infusion of technology within business creates win-win situations. Technology improves internal communication via email chat, etc. and improve external communication through website, webinar etc. Access to valuable information is quicker through information system, and this can provide a competitive edge in digital age.
Information system model highlights the pivot role information system plays in bringing efficiency in any work system.
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Communication Systems and Groupware – Information System Concepts that Apply in All Functional Areas of Business
February 12, 2025
