Advertising Myths - Ifs and Buts of the Advertising Industry

Advertising is considered as the best tool to make people aware of the product a company wants to sell. This is the best way to communicate with the audience and to inform them about the product but with a proper media selection and of course timing. But there are some myths which have been creating problems in the path of successful advertising. We have tried to clarify some misinterpretations about the ifs and buts of the advertising industry.

Advertising Myths

1. Advertising works only for some business

   Wrong. Advertising works for each and every company or business it only it is executed properly. But due to bad advertising, many ad campaigns fail to work in desired way and the people think that advertisements are not their cup of tea. They must understand one simple rule of advertising - it should be for right people at right time through right medium on right place.

2. Advertising is only needed when business is slow

   Wrong. Who said that the big and successful brands don’t advertise their products? Advertising is a continuous process with some renovations whenever needed. But, yes, when the business really is going slow or at its low, the advertising will have to be heavy and more in number. This will help the product to improve its market value and make people aware of the product.

3. If the product is not selling, advertise it

   This is just not true. Just think about it. If you are selling a product which is not at all in vogue, and no one is using it, how will it get clear from the shelf. You need to understand the need of customers and then sell the product. Advertise doesn’t mean selling anything you want but it means selling what customers wants.

4. Advertise creates needs

   No. The people already had cassettes to play and listen to music they liked when they didn’t have the option of CDs. It is technology which came in, and it was only then CDs were advertised and sold. Advertise only replaces the old things with new, it doesn’t creates needs.

5. Advertise effects persist for decades

   It’s the quality of the product which persists. Advertise no doubt helps increasing sales of the product and stays in memory of the people, but minds are captured by the product itself.

6. Humuor in ads

   Sometimes humour gets in the way of delivering message properly to the consumers but not every time it creates problems. Many of the times it helps people to remember the ad and the product and helps creating a positive attitude towards the advertise.

7. Sex sells

   Not always. Some advertisers use sex for just increasing the sales and forget that the product doesn’t need this type of ad at all. Remember once models Milind Soman and Madhu Sapre posed naked for a shoe brand. It was really irrelevant.

8. Creativity is the most important factor

   The ad should be no doubt creative enough to attract consumers but it not the only selling factor. There has to be good message to deliver, best media selection, and best quality of the product to make the product and ad both successful.

9. Advertising costs so much

   Advertise needs money but one has to also consider the results in forms of increased sales, increased reputation in industry, recognition for product and also increased market value of product which advertisements brings along. Lets consider advertising as investment and not expense.

Thus these are the most common myths of the ad industry which are working as hurdles in the way of bright future of advertisers and advertising and we need to overcome these hurdles and rise.

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