Covert and Public Service Advertising
February 12, 2025
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Scheduling directly refers to the patterns of time in which the advertisement is going to run. It helps fixing up the time slots according to the advertiser so that the message to be delivered will reach target audience in a proper way with proper timings. There are basically three models of advertising scheduling as follows:
This is a best model for the products having continuous demand all the year round. There can be a Rising Continuity in which some specific products are been advertised in the peak seasons for e.g. floaters are advertised more in rainy season while some products fall under a Falling Continuity in which either ads for new products are run or if there is any other change in the existing product. E.g. packaging of Pediasure, a kid’s health drink is recently changed.
So, the biggest advantage here is there is very less waste of funds as the ads run only at the peak time when the product demand is on high. Television and radio are the most used media types in this method. So the advertisers who cannot afford the year long ads, this is a best option. E.g. ads for warm clothes in Indian Market.
Using this interface, you can set the time periods in which you want to run your campaign. Then click OK button.
Thus, points to remember while scheduling an advertisement are:
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