Brand management is the process of developing, maintaining, and improving a business’ identity, reputation, and overall perception among its target...
Read moreBrands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies...
Read moreBrand knowledge comprises of brand awareness and brand image contribute to establishing of customer based brand equity. The process is...
Read moreBrand name is one of the brand elements which helps the customers to identify and differentiate one product from another....
Read moreBrand Attributes portray a company’s brand characteristics. They signify the basic nature of brand. Brand attributes are a bundle of...
Read moreBrand positioning refers to “target consumer’s” reason to buy your brand in preference to others. It is ensures that all...
Read moreBrand identity stems from an organization, i.e., an organization is responsible for creating a distinguished product with unique characteristics. It...
Read moreSYMBOLS- Symbols help customers memorize organization’s products and services. They help us correlate positive attributes that bring us closer and...
Read moreBrand image is the current view of the customers about a brand. It can be defined as a unique bundle...
Read moreMarketers have various tools at their disposal to build a strong consumer based brand equity. Through this tool, they have...
Read moreBrand Identity Brand Image 1 Brand identity develops from the source or the company. Brand image is perceived by...
Read moreBrand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so...
Read moreBrand awareness is the probability that consumers are familiar about the life and availability of the product. It is the...
Read moreCustomer based brand equity is created when brand knowledge comprising of brand awareness and brand image are at highest level...
Read moreBrand Loyalty is a scenario where the consumer fears purchasing and consuming product from another brand which he does not...
Read moreBrand Associations are not benefits, but are images and symbols associated with a brand or a brand benefit. For example-...
Read moreBrand evokes the responses. There are many people who love their Apple iPod or love their car etc. There are...
Read moreAt times, organizations are often inspired by a variety of ideas to create products and services which can be offered...
Read moreBrand Equity is the value and strength of the Brand that decides its worth. It can also be defined as...
Read moreBrand Equity is defined as value and strength of the Brand that decides its worth whereas Customer Equity is defined...
Read moreBrand Extension is the use of an established brand name in new product categories. This new category to which the...
Read moreAs the business environment is changing, the profile of the organizations as well as the way of conducting business is...
Read moreBrand management has become quite a challenge for brand managers as well as the Organizations today. Intense competition and the...
Read moreWhat is Co-branding Co branding is the utilization of two or more brands to name a new product. The ingredient...
Read moreBranding has emerged as a corporate strategy in the recent times. All business organizations in all sectors have embraced the...
Read moreBrands have a certain value in the market as well as in the balance sheets of the organization that owns...
Read moreEvery marketing management student would have heard the story about origin of branding, that it was initially used to identify...
Read moreSales and Marketing career is highly rewarding both in terms of rewards as well as knowledge and experience. There are...
Read moreAre brands built or do they just happen over a period of time?. Well, this is a difficult question to...
Read moreAs a Marketing student, you might wonder if brand building means advertising or that brand building is achieved through advertisements...
Read moreLast few decades have changed our world beyond recognition. There has been unprecedented progress in all spheres of life. Technology...
Read moreWhat is Perception Management and Why it is So Important for Corporates We often hear the term, perceptions matter more...
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