Effect of Domestic Politics on Business Process Outsourcing (BPO)
In previous articles, we talked about how the ongoing global economic crisis coupled with domestic pressures affect the outsourcing of back office operations. In this article, we look at a hot topic and a burning issue in the West i.e. the hue and cry over outsourcing and shipping jobs overseas especially at a time when […]
Understanding Team – What is a Team?
Let us first go through a simple real life situation. John was working as a key accounts head with a leading advertising firm. He had four members reporting to him. Unfortunately he always under estimated his team members and fought with them constantly. He could never trust them and always thought they were incapable of […]
Advantages of Salary Caps
In the previous article, we have already discussed what salary caps are and what are the objectives behind implementing them. We also know that there are a couple of different types of salary caps. We also know that the salary cap system is followed in almost every major league across the world. The English Premier […]
Challenges in Employee Retention
In the current scenario, a major challenge for an organization is to retain its valuable and talented employees. The management can control the problem of employees quitting the organization within no time to a great extent but can’t put a complete full stop to it. There are several challenges to it. Let us understand the […]
Herzbergs Two-Factor Theory of Motivation
In 1959, Frederick Herzberg, a behavioural scientist proposed a two-factor theory or the motivator-hygiene theory. According to Herzberg, there are some job factors that result in satisfaction while there are other job factors that prevent dissatisfaction. According to Herzberg, the opposite of “Satisfaction” is “No satisfaction” and the opposite of “Dissatisfaction” is “No Dissatisfaction”. FIGURE: […]
There are primarily three models in business to business marketing:
The above model includes small locally operated businesses which are not much organized. Organizations categorized under Traditional local business model still use primitive methods of promoting a particular product or service.
Such businesses are generally not managed by professionals. Individuals with some technical and sales knowledge are appointed who run the whole show.
Methods of Promoting the Brand
Such businesses promote their products and services through discount coupons in newspapers or any other form of print media.
Advertisement in radio is one of the most powerful ways of promoting a brand. It creates awareness of a particular brand among clients. The only limitation in radio advertisements is that it is difficult for the businesses to keep a track on the results.
Local Television Advertisement reaches a wider audience. It is much expensive than print ads and radio ads but instantly creates a buzz among clients.
Businesses also create websites of their own to promote their products and services. Promoting a brand through website also has its own limitation. An organization would only benefit if clients come across the particular website and immediately call concerned officials for further assistance.
The only limitation in Traditional local small business model is that businesses find it difficult to keep a track on the results and output.
Such businesses are much more organized and technically advanced than above businesses.
Such businesses believe in promoting their products and services through social networking sites such as Facebook, Linkedin and even Twitter. Upload a nice presentation of your organization’s products and services in networking sites for clients to gather as much information as they can.
Such businesses are intelligent enough to rank their websites in search engines. Any client typing a particular keyword in Google, Yahoo, MSN or any other search engine would automatically be directed to organization’s website as per his needs and requirements. The websites are professionally managed and moderated by individual concerned who keeps a complete track on client’s comments, queries, suggestions, feedback and so on.
Search Engine Optimized Site, Social Media and Email Marketing Integrated
Such businesses use internet to its full potential. Such businesses use email marketing to promote their products and services. Business marketers make a nice presentation of their products and send it to the prospective clients through email. Make sure you call up your clients to find out whether they have received and read your mail or not?
Business marketers believe in maintaining a healthy and strong relationship with their clients so that they do not go anywhere else. Such businesses establish trust with their customers.
Such businesses promote their products through:
Ranking their organization’s website in search engines such as Google, yahoo etc so that customers do not have problems in searching the website.
Once clients arrive to the site, they are often presented with various lucrative options such as discount coupons or are asked to subscribe to organization’s newsletter, brochures, email alerts and so on.
The moment a client subscribes to the discount coupons or email notifications, organization gets its confirmed client.
Businesses also promote their brands through social networking sites and sending emails to the clients.
Such businesses do not have to spend on advertisements but can make their brands popular through sending emails to their repeat customers.
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