Case Study
Individual cases are taken and a detailed study of each case is done.
Advantages of Case Study
- Accurate data is provided
- There is detailed analysis
Disadvantages of Case Study
- It is difficult to generalize.
- It consumes lot of time.
- Confidential and sensitive information may not be given.
- Interviewer bias is there.
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- Marketing Research - Introduction
- Limitations of Marketing Research
- Data Collection in Marketing Research
- Focus Groups
- Depth Interview
- Case Study
- Projective Techniques
- Survey Method
- Techniques of Survey Method
- Observation Method
- Secondary Data
- Sources of Data
- What is Big Data ?
- Big Data and the Power to Predict
- Attitude Measurement Scales
- Questionnaire Design
Authorship/Referencing - About the Author(s)
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