Case Study

Introduction The sales funnel is a concept that is used to visually describe the sales process from initial leads to final closure. It uses the image of a “funnel” where the opportunities are dropped into the funnel and go through the sieve towards each stage. The opportunities that do not make it to the final […]

The corporate behavior tends to have a direct or sometimes an indirect impact on the economic state of the countries and communities they operate in. The very recent examples was the economic crisis in US, Brazil and Asia in 1998 and hard to forget ever continuing financial meltdown of the current times. Any lack or […]

When you think of any Retail Store, instantly you recall the layout and your experience connected with the store. We tend to build our likes and dislikes around the Store environment and ambience and our loyalty to any one store may be influenced by our perceptions of that particular store environment. Store Design and Layout […]

Any Company marketing its products and services cannot afford to ignore or keep away from the Social Networks and Social Web. The fact that people on the social networks are talking and sharing information about products and services makes it imperative for Companies to participate. Social Networks are great platforms for individuals to participate and […]

What are Digital Lynch Mobs, the Harm They Can Do, and Their Impact on Businesses Among the many manifestations of our Social Media driven 24/7 world is the emergence of what are known as Digital Lynch Mobs which are mainly comprised of online users who come and band together to both endorse or attack brands […]