Case Study
Individual cases are taken and a detailed study of each case is done.
Advantages of Case Study
- Accurate data is provided
- There is detailed analysis
Disadvantages of Case Study
- It is difficult to generalize.
- It consumes lot of time.
- Confidential and sensitive information may not be given.
- Interviewer bias is there.
| ❮ Previous Article | Next Article ❯ |
- Marketing Research - Introduction
- Limitations of Marketing Research
- Data Collection in Marketing Research
- Focus Groups
- Depth Interview
- Case Study
- Projective Techniques
- Survey Method
- Techniques of Survey Method
- Observation Method
- Secondary Data
- Sources of Data
- What is Big Data ?
- Big Data and the Power to Predict
- Attitude Measurement Scales
- Questionnaire Design
Authorship/Referencing - About the Author(s)
The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide Content Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider. To Know more, click on About Us. The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to ManagementStudyGuide.com and the content page url.