Sales Management Strategies
The art of meeting the sales targets effectively through meticulous planning and budgeting refers to sales management. Sales Management helps to extract the best out of employees and achieve the sales goals of the organization in the most effective ways. Let us go through some sales management strategies: Identify goals and objectives of the sales […]
Projective Techniques
Projective Techniques are indirect and unstructured methods of investigation which have been developed by the psychologists and use projection of respondents for inferring about underline motives, urges or intentions which cannot be secure through direct questioning as the respondent either resists to reveal them or is unable to figure out himself. These techniques are useful […]
CRM as Relationship Marketing Tool
In the so called Modern times, we happen to be living in a fast paced high tech society. Use of technology has become the backbone of our daily life. You are able to be in the comfortable environs of your home or office and manage all of your domestic chores such as banking, booking an […]
Customer-oriented Leadership: From being a Service Provider to Strategic Partner
Customer relationships have changed In the past few decades, we have seen a remarkable transformation in how companies interact with their customers. What began as simple account management in advertising agencies has evolved into sophisticated systems of customer partnerships that generate entire industries. Today’s market leaders aren’t just selling products – they’re architecting complete business […]
Regression Scoring – Meaning, its Process and Types of Scoring
Regression scoring is one of the difficult but more precise and faithful marketing technique as compared to profiling and modeling. For targeting new and esteemed customers all the organization substantially pursue regression scoring techniques. Following is the process involved in regression scoring: Identify the prospect or probable customers from the population of all customers and […]
In recent months, the media world has been hit with several scandals related to the way in which they have tried to manipulate the system for their benefit.
If in the UK, the Rupert Murdoch owned NewsCorp was caught bribing the police to access personal details of people and to hack into their phones, in Asia, there were several scandals related to the blackmailing of industrial houses in order to stop bad coverage.
Further, the fact that “paid news” or “infomercials” (commercials passed off information) has dented the reputation of the media houses.
Hence, there is a need for a code of conduct for journalists if the present degenerative trend is to be stopped.
Indeed, the need for a code of conduct is becoming stronger by the day as the journalists have been proved as susceptible as anybody has to the lure of money. As the recent scandals show, the media, which is supposed to be the watchdog in a democracy, has been suffering from credibility issues.
The most important reason why the media needs a code of conduct for itself is that the media along with the legislature, executive, and the judiciary is the purveyor of public good and hence, must be above suspicion.
The code of conduct can be along the lines of having the journalists declare whether the article that they have published is being paid for by industrial houses or whether the information in the article has been obtained ethically.
In other words, the journalists should be scrutinized for unethical practices and made to observe the code of conduct diligently. Apart from this, though there is a need to protect sources since that is the bottom line requirement of journalism, there is also a need to report news in an objective and unbiased manner.
The function of the media is not to “massage the message” and “spin the facts” but to report them as they are. Hence, the code of conduct must incorporate ethical practices like not concealing key and vital information and declaring whether the information obtained is through ethical means and not through dubious means.
The other aspect of the code of conduct is that it must be made binding on the journalists and any attempt to circumvent the code must be punished. This calls for an ombudsman for the media who would oversee the various publications and ensure that the media is sticking to the code of conduct.
Apart from this, each media house must have internal vigilance wherein the voluntary practice of adhering to the code of conduct must be practiced.
As any industry veteran would attest, voluntary compliance is the best way for any industry and hence, like how some newspapers in India do (ex. The Hindu) there must be a Reader’s Editor and an Internal Auditor to check the content being published.
Finally, prevention is better than cure and hence, the media houses and their unethical practices must be nipped in the bud and not allowed to outgrow the institution. This is the clear message that is being sent from the recent scandals where the institutions have been subsumed because of the presence of some bad apples.
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