Before understanding consumer behaviour let us first go through few more terminologies: Who is a Consumer? Any individual who purchases...
Read moreAn individual who purchases products and services from the market for his/her own personal consumption is called as consumer. To...
Read moreConsumer behaviour deals with the study of buying behaviour of consumers. Consumer behaviour helps us understand why and why not...
Read moreConsumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Social factors...
Read moreConsumer Behaviour helps us understand the buying tendencies and spending patterns of consumers. Not all individuals would prefer to buy...
Read moreConsumer Behaviour deals with the study of buying behaviour of consumers. Let us understand the effect of psychological factors on...
Read moreConsumer Behaviour refers to the study of buying tendencies of consumers. An individual who goes for shopping does not necessarily...
Read moreMarketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an...
Read moreNo two individuals have same buying preferences. The buying tendencies of individuals vary as per their age, need, income, lifestyle,...
Read moreWith the advent of globalization, marketers have had the opportunity to market to a global audience from many countries and...
Read moreWe live in a consumer society where the ownership of goods and consumption of services pervades every aspect of our...
Read moreWhat Average People Think of Social Media ? Average people think of social media as a leisure activity. They think...
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