Developing a Brand Equity Measurement and Management System
Marketers have various tools at their disposal to build a strong consumer based brand equity. Through this tool, they have developed many strategically important marketing communication programs. It is important for survival of brand to understand how effective these programs have been. If these programs have been able to induce a positive image and increased […]
Setting the Product and Branding Strategy
Marketing strategy of a company revolves around 4Ps – Product, Price, Place and Promotion. Companies devise a strategy by mixing the four. The most important among is the product. All the marketing push and promotion will go waste if the product is not able to deliver. To come out with winner product, companies have to […]
Managing Brands Over Time
The markets in which companies operate are highly dynamic in nature. There is constant evolution in products, introduction of new technology, government rules, regulatory framework, consumer taste and preference. Between all this, companies have to devise marketing communication and branding programs, which look forward to maintaining consumer based brand equity. For example, consumer promotion activity […]
Pre Sales Process in Multi Level Marketing
We are living in exciting times. For anyone and everyone, there are abundant opportunities to earn decent income and achieve economic wellbeing, provided one is ready to work hard and work smart. For people who are interested in earning a second income or are interested in making selling a career, Multi Level Marketing offers unlimited […]
Need of Relationship with Customers
Building relationship with customers in current market trends is the most important aspect that an organization should focus on. Distinction and eminence are now most sustainable and affirm for which developing good relationship with customers is must. Some of the substantial outcomes of building a quality relationship is explained below by which need of relationship […]
Culture involves the manner in which individuals imagine, sense and do. It changes from one country, industry and organization to the other. From a business point off view, it is helpful to consider of culture as comprising of four different levels. These levels are of nation, business, industry and organization. Every one of these levels of culture relates with and supports to develop the others. Although globalization can denote that a number of features of culture have united across international frontiers there are even now massive dissimilarities that can influence the methods to management and consumer behavior.
A globalized strategy has to be founded on an understanding that included both cultural resemblances and differences. Culture is imperative to global organizations in different aspects especially consumer behavior and management.
Culture has major impact on consumer behavior, spending pattern, primary choice of buying and expense nature. Vital cultural differences influencing the suitability and attractiveness of products in various regions of the world are still remaining. Culture has a comparable impact on the attraction and tolerability of different sorts of commercials in various regions. As an outcome of this the global business has to provide cautious consideration to culture in designing and marketing and promoting any product or service that is provided.
Management in a global business will unavoidably have to take care of differences in culture such the significance given to time, the requirement for regulations in job associations and the magnitude of capacity against experience.
In addition culture will have a major influence on the outlook to job of workers, facets of encouragement, devotion to the company, individual inventiveness and group dependability. While the achievement in Western organization is frequently ascribed to individual enterprise and innovation, the accomplishment in business in Asian nations is more related to a sound work ethic and organizational faithfulness.
In a global organization the top management can assume different methods to handle cultural differences. It is critical to emphasize that cultural diversity has to be seen as a basis of prospective positive force for an organization. At the same time it cam be a likely cause for conflict.
Cultural differences can result in hostility in groups. But if managed properly it can be a major supply of the essential inventiveness needed by businesses in the swiftly transforming business environment to sustain competitive advantage.
Cultural diversity is thus a feature of global organizations which needs a lot of management care. Management will look for making the culture of an organization into a character that successfully assists its objectives, strategies and functions. The fact that culture cannot be described completely will make that it will be a challenge for the management to understand the notion and handle the differences existing.
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