Social Media Impact on Consumer Behavior
What Average People Think of Social Media ? Average people think of social media as a leisure activity. They think social media exists so that they can connect with their friends and family and share what is important to them. That is exactly what it is from a consumer point of view. It is a […]
Social Media and Quantitative Tools
Social Media Marketing has rewritten the marketing methods and theories like never before. Technology has enabled online marketing. When we refer to selling online we mean E-Commerce but when we refer to using Social Media Channels for marketing purposes we are essentially referring to advertising and marketing to customers through the different platforms. Availability of […]
Customer Modeling – Meaning and its Different Aspects
Customer modeling is the process of predicting and forecasting behavioral aspects of customers’ future perspectives. The process includes identification of marketing and campaigning targets and optimizing predictive analysis. Following are the broadly discussed aspects of customer modeling: Response modeling – Modeling enhances the organization’s knowledge on each individual customer and identify if the customers under […]
Corporate Governance in the West and the Rest of the World
The previous articles discussed how good corporate governance is imperative to the existence of a structured and functioning economy. In this article, we look at the ways in corporate governance is practiced in the developed economies of the West and in the developing economies in the rest of the world. To start with, the ongoing […]
Role of User-Generated Content in Social Media Strategies
When it comes to social media strategy, user-generated content is one of the most impactful techniques you can use to connect with your audience. In general, people hate feeling like they are being sold to. However, if a friend or trusted source tells them about a new product they’re obsessed with, people are much more […]
In an organization, sales representatives have the responsibility of creating brand awareness and making products popular among the end users. They are the ones who interact with the customers, understand their requirements and fulfill their needs and expectations.
The art of managing the organization’s relationship with the customers and prospective clients refer to customer relationship management.
Customer relationship management includes various strategies and techniques to maintain healthy relationship with the organization’s existing as well as potential customers.
Organizations must ensure customers are satisfied with their products and services for higher customer retention. Remember one satisfied customer brings ten new customers with him where as one dissatisfied customer takes away ten customers along with him.
In simpler words, customer relationship management refers to the study of needs and expectations of the customers and providing them the right solution.
Customer Relationship Management leads to satisfied customers and eventually higher business everytime.
Customer Relationship Management goes a long way in retaining existing customers.
Customer relationship management ensures customers return back home with a smile.
Customer relationship management improves the relationship between the organization and customers. Such activities strengthen the bond between the sales representatives and customers.
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